GorillaDesk
👤 Chris Moreschi (Grew up in pest control, ran his own pest-control company — he was customer zero and sells inside the trade he came from.)🌐 site𝕏
A pest-control tech hated his software, built his own for the family business, then sold it to the whole trade.
Will it work? · our read
Insider's moat. Not a mega-SaaS — a lean, bootstrapped shop that out-holds funded rivals in one boring niche by being genuinely of it, and pricing to the trade's real unit: the route.
01How the money moves
Field-service operator starts a 14-day free trial
→
Runs scheduling, routing and invoicing per route
→
Pays $49-149 per route, every month
02The numbers
about $900K
ARR (3rd-party est)
Latka
$49-149
per route / month
gorilladesk
$0
outside funding
about page
Revenue is a Latka estimate, not founder-confirmed; treat as directional. Latka
about $900K ARR · bootstrapped, no VC (est.)
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
GorillaDesk — About: founder Chris Moreschi & originLatka — GorillaDesk revenue (3rd-party est., about $900K ARR)GorillaDesk — pricing: $49-149 per route / monthYouTube — How GorillaDesk Became the #1 Pest Control CRM (CEO interview)ServiceTitan — acquisition of pest/lawn SaaS FieldRoutes (2022)
Revenue is a third-party estimate (Latka, about $900K ARR), NOT founder-confirmed — treat it as directional; the bootstrapped, no-VC status is well corroborated across sources. No manufactured drama: GorillaDesk won on insider credibility, a per-route price fit to the trade, and patience — not a dramatic pivot. The 'dies' scenario is [our read] pre-mortem; the FieldRoutes acquisition it cites is a real documented event, but GorillaDesk's demise is not predicted. We never score you.