GorillaDesk
👤 Chris Moreschi (Grew up in pest control, ran his own pest-control company — he was customer zero and sells inside the trade he came from.)🌐 site𝕏
A pest-control tech hated his software, built his own for the family business, then sold it to the whole trade.
Will it work? · our read
Insider's moat. Not a mega-SaaS — a lean, bootstrapped shop that out-holds funded rivals in one boring niche by being genuinely of it, and pricing to the trade's real unit: the route.
01How the money moves
Field-service operator starts a 14-day free trial
→
Runs scheduling, routing and invoicing per route
→
Pays $49-149 per route, every month
02The numbers
$880KEstimateest · fully bootstrapped
2025
the sentence on the page
GorillaDesk United States gorilladesk.com Business Scheduling Software Valuation $2.6M 2025 Revenue $880K (Est.) Funding $0 Team 8 Founded 2012 Company Revenue Valuation and Funding Founder and CEO…
Revenue is a Latka estimate, not founder-confirmed; treat as directional. Latka
about $900K ARR · bootstrapped, no VC (est.)
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
GorillaDesk — About: founder Chris Moreschi & originLatka — GorillaDesk revenue (3rd-party est., about $900K ARR)GorillaDesk — pricing: $49-149 per route / monthYouTube — How GorillaDesk Became the #1 Pest Control CRM (CEO interview)ServiceTitan — acquisition of pest/lawn SaaS FieldRoutes (2022)
Revenue is a third-party estimate (Latka, about $900K ARR), NOT founder-confirmed — treat it as directional; the bootstrapped, no-VC status is well corroborated across sources. No manufactured drama: GorillaDesk won on insider credibility, a per-route price fit to the trade, and patience — not a dramatic pivot. The 'dies' scenario is [our read] pre-mortem; the FieldRoutes acquisition it cites is a real documented event, but GorillaDesk's demise is not predicted. We never score you.