Greenly
👤 Alexis Normand, Arnaud Delubac & Matthieu Vegreville (Ex-Withings + a data scientist; their failed B2C app had already wired 20+ banks — that auto-data plumbing became the B2B engine.)🌐 site𝕏LinkedIn
Greenly turned Europe's carbon-disclosure mandate into self-serve SaaS — then lawmakers started rolling it back.
Will it work? · our read
Strong but exposed. A textbook regulation-driven SaaS: grew on CSRD to $10M+ and 2,000 clients. But the EU just cut 80% of firms from that mandate — the SMEs Greenly built its edge on.
01How the money moves
CSRD forces big firms to report carbon
→
Greenly imports data, builds audit-ready report
→
Client pays annual SaaS subscription
02The numbers
$10M+
2023 revenue (stated)
Forbes '24
2,000
business clients
Forbes '24
80%
EU firms cut from CSRD scope
Consilium
Revenue is founder-stated to Forbes (about $10M, 2023), not audited. Forbes (Apr 2024)
$10M+ 2023 revenue (founder-stated) · $75M raised · 2,000 clients
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(demo: preview the full teardown)Sourcesupdated · daily
Forbes: $75M raised, $10M 2023 revenue, 2,000 clients, SME strategy (Apr 2024)TechCrunch: Greenly lands $52M to help smaller companies track CO2 (Mar 2024)Wikipedia: founders, funding history, B2C-to-B2B pivotEU Council: Omnibus signed off, CSRD scope cut about 80% (Feb 2026)Fidelity International: why we invested in Greenly
Revenue is founder-stated to Forbes (about $10M in 2023, described as ARR) — public but unaudited; the "$20M in 2024" figure was a projection and is excluded. Client count (2,000) and funding ($75M total, $52M Series B, Mar 2024) are press-reported (Forbes, TechCrunch). CSRD rollback facts are from the EU Council and Deloitte. The SME-first positioning and investor "nobody cared" framing are documented, not our inference. diesConfidence is medium: the mandate was cut, but supply-chain (Scope 3) and CBAM demand persist. We never score you.