HeadshotPro
👤 Danny Postma (Dutch indie hacker who sold AI-copy tool Headlime for 7 figures, then reused its SEO and audience to launch HeadshotPro solo.)🌐 sitedannypostma.com𝕏
Same AI as its rivals — HeadshotPro won by owning the search term buyers type, not by better models.
Will it work? · our read
SEO won. Same models as everyone else, but it captured 'professional headshots' search early and turned a boring purchase into 250K+ customers. The moat is the ranking, not the AI.
01How the money moves
Rank #1 for 'professional headshots' via 200+ SEO pages
→
Visitor uploads selfies, buys a $29+ headshot pack
→
AI returns 30-70 photos in about 30 min; one-time charge clears
02The numbers
250,000+ customersStatedrevenue never disclosed
Aug 2026
Customer and review counts are first-party from the live site; the revenue figure is a third-party estimate.
Revenue undisclosed; third parties estimate about $300K/mo (Starter Story, 2024).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 547 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 17 August 2026
HeadshotPro live site — "Trusted by 250,000+ customers", 4.7/5 from 3,529 reviews, packs from $29 (read Aug 2026)Starter Story — estimates about $300K/month revenue; built in 2023 via programmatic SEOLatka — estimates $96K revenue for 2023, self-flagged as an estimate with no founder interviewRewardful — HeadshotPro affiliate case study (about $50K/mo via affiliates)Danny Postma — founder's personal site (HeadshotPro; prior Headlime exit)
Revenue is NOT officially disclosed, so I did not headline a revenue figure. The headline 250,000+ customers, 4.7/5 from 3,529 reviews and the $29 starting price are first-party, read live off headshotpro.com (Aug 2026) — these are the checkable claims. The widely-cited about $300K/month is a third-party estimate (Starter Story, Dec 2024) that roughly matches Postma's public statements; Latka's $96K/2023 is a divergent low it self-flags as an estimate with no interview. That 37x spread is exactly why the card leads with the customer count, not a dollar figure. Registered entity: Headshot Pro Photography Pte. Ltd. (Singapore). verified:true refers to the first-party customer/review counts; revenue itself remains an outside estimate. We never score you.