Herdwatch
👤 Fabien Peyaud (IT manager at FRS Network, an Irish farmer co-op. He built Herdwatch inside it — FRS's members became its first users.)🌐 siteLinkedIn
It digitized a legal chore, so farmers adopt it to stay audit-ready, not to be delighted.
Will it work? · our read
Compliance wins. A French IT manager digitized Irish farm paperwork from inside the co-op that already owned the farmer relationships. Now 22,000+ producers across 110+ countries.
01How the money moves
Farmer needs audit-ready cattle & medicine records
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Logs the herd on the app; FRS co-op drives sign-ups
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Pays an annual per-farm subscription
02The numbers
22,000+ producersStatedrevenue never disclosed
2026
Company's own in-app counters; revenue never disclosed.
22,000+ producers in 110+ countries; #1 farm app in Ireland & UK. Revenue undisclosed; Renatus (PE) invested 2022.
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- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
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See a full teardown, free → ImportYetiSourcesSources last checked 11 September 2026
Herdwatch — 22,000+ producers, cattle/sheep/calf counters (company site)The Herdwatch story — 2014 launch, 90% of farmers used no software, FRS backingIrish Times — Peyaud, IT manager at FRS NetworkSilicon Republic — Renatus investment, 18,000 farms, 60 staffIrish Examiner — Renatus makes investment in Herdwatch
Herdwatch never discloses revenue, so the headline is the company's own producer count — "over 20,000"/"22,000 producers" on herdwatch.com (opened 2026); the 2.3M cattle and 3.5M calf-birth figures are its in-app counters on the same page. Founder Fabien Peyaud's role as IT manager at FRS Network, and FRS backing the product from day one, are confirmed by the Irish Times profile I opened. Renatus Capital made a multi-million-euro growth-equity investment in 2022 (amount undisclosed); FRS Network and Peyaud remained significant shareholders (Irish Examiner/Silicon Republic). Growjo estimates about $12.6M revenue for 2025 — third-party EST, unverified, so not used as the headline. verified:false because no first-party revenue figure exists. We never score you.