Hnry
👤 James Fuller (with Claire Fuller) (Ex-Thomson Reuters/Deloitte technologist who lived the contractor tax pain, then built the IRD integration to auto-file it.)🌐 siteLinkedIn
New Zealand law forces every sole trader to file. Hnry does it for them and takes 1% of every dollar that comes in.
Will it work? · our read
Mandatory demand. Regulation guarantees the need and the repeat; Hnry's real edge is doing the whole filing itself, not selling a tool. The threat is a government that makes filing free.
01How the money moves
Sole trader routes all income through Hnry
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Hnry pays tax, GST + ACC and files with IRD
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Hnry takes 1% +GST per payment, capped $1,500/yr
02The numbers
$2.6B/yrEstimateprocessed; rev undisclosed
2025
Hnry-stated operating metrics, not audited revenue. The 1% is share of national tax throughput; the $2.6B is client payments run through Hnry, not its own income.
Throughput, not revenue — Hnry's own revenue is undisclosed; Growjo estimates about $12.6M (2026).
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See a full teardown, free → ImportYetiSourcesSources last checked 30 July 2026
Startup Playbook Ep210 — founder James Fuller: Hnry processes $2.6B/yr (May 2025).Hnry newsroom — "processes nearly 1% of the entirety of New Zealand's tax revenue".Hnry pricing — 1% +GST per payment, capped $1,500 +GST/yr; never raised.Hnry — Our Story — started in NZ 2017, serves tens of thousands of sole traders across AU + NZ.Growjo — third-party revenue estimate about $12.6M (2026); not company-confirmed.
Revenue is the crux caveat: Hnry has never publicly disclosed its own revenue. The headline $2.6B is client payments processed per year across AU + NZ (founder James Fuller, Startup Playbook Ep210, May 2025, page opened) — throughput, not income. Its take is 1% +GST per payment capped at $1,500 +GST/yr (pricing page, opened). Third-party Growjo estimates about $12.6M revenue (2026), which I did not treat as first-party. 'Nearly 1% of NZ's tax revenue' and 'tens of thousands of sole traders' are Hnry's own words (pages opened). No public accounts file turnover, so verified=false. No documented drama — Hnry won on a hard, slow-to-copy regulatory integration (registered tax agent auto-filing with IRD, later ATO). Founder background corroborated via search, not a filing. We never score you.