Infomedia
👤 Richard Graham (Founded the company in 1987; his edge was OEM data licenses that made Microcat the parts catalog carmakers push to dealers.)🌐 site
It digitized carmakers' parts catalogs, then sold dealers a monthly subscription no parts counter runs without.
Will it work? · our read
Quietly essential. A dull 35-year-old parts-data business: A$146M revenue across 186 countries, endorsed by 50 carmakers — and TPG paid about A$640M to take it private in 2025.
01How the money moves
Carmakers' parts data is a mess of codes and updates
→
Microcat digitizes it, refreshed monthly, per brand
→
Dealers subscribe per site to look up genuine parts
02The numbers
A$146.5MFiledFY25 revenue · pre-buyout
FY25 (ended 30 Jun 2025)source:
A$146.51M (FY25 revenue, yr to 30 Jun 2025)
Revenue is filed (ASX, FY25); the reach figures are Infomedia's own. A dull business gone quietly global. IFM
A$146.5M FY25 revenue (about US$96M) and about A$148.6M exit ARR; TPG took it private for about A$640M in Dec 2025.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 600 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 24 September 2026
stockanalysis.com (ASX:IFM) — FY25 revenue A$146.51M (prior year A$140.83M); founded 1987, about 300 staff.ASX FY25 results (25 Aug 2025) — the Appendix 4E filing behind the revenue and exit ARR (image PDF, human-readable).infomedia.com — About — 186 countries, 50 OEM brands, 250K users, 40+ languages, 35+ years.TipRanks — acquired by McQueen BidCo (TPG Capital) at A$1.671/share, delisted from ASX Dec 2025.stockanalysis.com — profile — electronic parts catalogues, service quoting and e-commerce for the automotive industry worldwide.
Revenue is FILED: Infomedia Ltd (ASX:IFM) reported A$146.5M total revenue for FY25 (year to 30 June 2025), announced 25 Aug 2025; stockanalysis.com prints 146.51M and it traces to the ASX Appendix 4E filing. That is total statutory revenue in Australian dollars — about US$96M at 0.655 AUD/USD. Exit ARR of about A$148.6M is Infomedia's own FY25 figure, not audited. Reach figures (186 countries, 50 OEM brands, 250K users) are Infomedia's own marketing (ifmamericas.com). Founded 1987 in Sydney as InfoMagic; the Microcat automotive parts-catalog business is its core, about 300 staff. In Dec 2025 Infomedia was taken private by McQueen BidCo (managed by TPG Capital) at A$1.671/share, about A$640M, and delisted (TipRanks). No documented drama — a patient boring-vertical compounder that won on switching costs and OEM endorsement. We never score you.