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InvoiceASAP
👤 Paul Hoeper (He suffered bad payment providers firsthand, then took debt over VC so he could own the payments and keep board control.)🌐 siteLinkedIn
Home-service shops don't want software; they want to get paid. So it started earning on the payment, not the app.
Will it work? · our read
Own the payment. Charging $9/mo for an invoice app is barely a business. Taking a cut of the payment instead earns $80-94 per shop — same customers, 10x the revenue, no new sales needed.
01How the money moves
Home-service shop sends an invoice from the field
→
Customer pays in-app through InvoiceASAP's card processing
→
InvoiceASAP earns a payment fee on every job, about $80/mo/shop
02The numbers
Just under $5MStatedannual rev, SaaS + payments
Jun 2026
Reach and revenue InvoiceASAP's founder stated on the June 2026 Practical Founders podcast. podcast
About $5M/yr from SaaS subscriptions plus embedded payment fees; growing 20-40% a year on 12 staff.
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Practical Founders #202 — Paul Hoeper states "just under $5M" revenue, 23k businesses, 400k users, $9 to $80-94 ARPU (25 Jun 2026).invoiceasap.com — product site; mobile invoicing plus payments for home-service trades.TechCrunch Disrupt NYC 2011 — early backstage interview on bootstrapping the mobile invoicing app.LinkedIn: Paul Hoeper — founder and CEO profile.
Every headline number — 'just under $5M' annual revenue, 23,000 paying businesses, 400,000 total users, 12 employees, and the $9 to $80-94 ARPU jump — is STATED by founder/CEO Paul Hoeper on Practical Founders episode #202 (25 Jun 2026); each figure was confirmed present in the page's raw HTML, not just a search snippet. It is a first-party podcast disclosure, not audited or filed, and the SaaS-vs-payments revenue split is not broken out. Rival bars are our rough read of mindshare, not revenue; competitor funding ($176M Jobber, $147M Housecall Pro) is from press announcements. We never score you.