iubenda
👤 Andrea Giannangelo & Domenico Vele (Giannangelo encoded privacy law into self-serve software in 2011 - years before GDPR forced it onto every website on earth.)🌐 site𝕏LinkedIn
Before GDPR, two Italians turned Europe's coming privacy-law wave into a subscription every website is forced to buy.
Will it work? · our read
Law = moat. Every EU website legally needs a privacy policy; iubenda sells the one that updates itself - boring, mandatory, recurring, and cloned only at the surface.
01How the money moves
New privacy law lands (GDPR, cookie rule, CCPA, LGPD)
→
Site owner needs a compliant policy - fast, cheap, self-serve
→
Subscribes; in-house lawyers auto-update it forever
02The numbers
150,000+
businesses using it
iubenda
80,000
customers at 2021 exit
team.blue
from $5.99
per month, per site
iubenda
Customer counts are first-party; revenue was never disclosed. team.blue acquisition release
80K paying sites at the 2021 exit; ARR never disclosed.
🔒
The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
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(demo: preview the full teardown)Sourcesupdated · daily
team.blue - iubenda joins forces (2021): 80K customers, 100+ countries, about 100 staffWikipedia - iubenda: founded 2011 Milan; ePrivacy 2015 and GDPR 2018 drove growth; acquired by team.blueiubenda pricing - subscription, auto-updated by in-house lawyers, from $5.99/mo per siteiubenda - about: 150,000+ businesses across Europe and the AmericasDLA Piper - advised team.blue on the iubenda majority acquisition (Feb 2022)
Revenue is undisclosed - team.blue never released terms (only a "majority stake"). First-party facts: 80,000 customers at the 2021 acquisition (team.blue release), 150,000+ now, pricing from $5.99/mo (iubenda). The "about $24M" ARR is a third-party aggregator estimate (not independently confirmed), not confirmed - treat it as a rough EST. Founders, 2011 founding, and the auto-update-by-lawyers subscription model are first-party. The "dies" scenario and the platform-bundling risk are our read, not documented iubenda events. We never score you.