Jane App
👤 Alison Taylor & Trevor Johnston (Ali owned the clinic; Trevor, her brand designer, heard her daily software rants and built Jane inside her practice in 6 weeks.)🌐 siteLinkedInLinkedIn
A clinic owner's loud complaints about ugly booking software became a $100M-ARR OS for 240,000 practitioners.
Will it work? · our read
Be your user. Ali didn't study the market — she was the market, with a captive first clinic. That insider fit, not clever tech, is why polished rivals never caught Jane's craft.
01How the money moves
Clinic subscribes, flat rate $54-99/mo
→
Adds practitioners (+$5/mo) and add-ons: AI Scribe $15, insurance billing
→
Recurring subscriptions compound to $100M ARR
02The numbers
$100M
ARR, founder-stated
BetaKit
240K+
practitioners
jane.app
$1.8B
valuation (2025)
Techcouver
Founder-stated ARR; under $10M ever raised; valuation from a reported 2025 secondary. BetaKit
$100M ARR, bootstrapped to a $1.8B valuation.
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(demo: preview the full teardown)Sourcesupdated · daily
Revenue: $100M ARR is first-party — Alison Taylor stated it publicly at BetaKit Town Hall Vancouver (Oct 22, 2024), so sourced STATED, verified true. The $1.8B valuation is a reported 2025 secondary deal (third-party). Latka's $25M (2022) is a third-party estimate, shown only as directional history. Practitioner count (240K+) matches jane.app's current site; third-party figures vary by date (BetaKit reported about 190,000 in Feb 2025), so treat the exact figure as a moving target, not a fixed fact. Founding story and pricing are first-party (jane.app). Competitor prices are approximate entry tiers, not exact quotes. No drama invented: Jane won on dogfooding, design craft and patient bootstrapping — not a single dramatic pivot. We never score you.