J
Jimoty
👤 Takahiro Kato (Ran Recruit's classifieds for a decade, editor-in-chief of Car Sensor, then took over this board in 2011 and never charged a fee.)🌐 site
About 10 million people a month browse 43 million listings, and the front page is a grid of things priced at 0 yen.
Will it work? · our read
Profitable, fading. The board earns a 28.4% operating margin while charging nothing. But its ad income shrank every quarter of 2025, and the growth now comes from physical reuse shops.
01How the money moves
Anyone posts a local item free, often at 0 yen
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About 10M people a month browse 43M listings
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Jimoty sells the views: about ¥349 per 1,000
02The numbers
¥1.93B (about $12M)StatedFY2025 net sales, TSE reported
2025-12-31source:
1,932,044 thousand yen, FY2025 ended 31 Dec 2025
the sentence on the page
In 2025, Jimoty's revenue was 1.93 billion
Margin is trailing 12 months, built from the TSE filings. The per-ton figure is the official FY2023 bulky-waste processing cost that Jimoty cites; the items are one Kawasaki shop's 2025 total.
Operating profit ¥549M (about $3.4M), a 28.4% margin. Both sales and profit missed the company's own guidance.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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FY2025 earnings report filed with the Tokyo Stock Exchange, 13 Feb 2026 — net sales 1,932,044 thousand yen, operating profit 549,593 thousand yen, 28.4% operating margin, single segment, equity ratio 69.1%.FY2025 results presentation (Japanese) — Q4 online revenue 350M yen and down 5.3%, Jimoty Spot 161M yen and up 186.7%, eCPM 349 yen and down 7.5%, 1,005M page views, 29 shops, 248 staff.Stock Analysis: Jimoty (TYO:7082) — prints revenue of 1.93 billion yen for 2025 against 1.77 billion, and net income of 472.00 million.Jimoty: municipal partnerships (Japanese) — bulky-waste processing cost 105,702 yen per ton (FY2023); Kawasaki Sugao shop 2025: 176,874 items rehomed, 94% reuse rate, 638t diverted; Kitami City 2020-2025: 818 items listed, 800 reused; about 260 partner municipalities listed by name.Reuse Times interview with CEO Takahiro Kato, 1 Jan 2021 — about 10 million monthly users, about 800 million monthly page views, listing free for individuals and companies; Kato joined Recruit in 2001, ran Car Sensor Net as editor-in-chief, and became Jimoty's CEO in 2011.
Revenue is FILED: 1,932,044 thousand yen is net sales in Jimoty's FY2025 kessan tanshin filed with the Tokyo Stock Exchange on 13 Feb 2026. revenue.sourceUrl points straight at that filing PDF: page 8, the income statement, prints net sales of 1,932,044 for the year ended 31 Dec 2025 against 1,774,017 the prior year, matching page 1's summary of 1,932 million yen and 8.9% growth. We read the filing with a PDF text extraction, not a search snippet or a third party's derived table. Dollar figures are ours, converted at 162.33 yen per dollar on 17 Jul 2026, and are not the company's. The 'about 260 city halls' is our count of the partner municipalities Jimoty lists by name on its own page (we counted about 262); CEO Kato gave the figure as 260 in a 29 Dec 2025 Reuse Times interview, a page that loads for a browser but returns 403 to bare bots, so we did not use it as a checkable source. Scope caveat, and it matters: this is a web business today but may not stay one. In Q4 FY2025 the online board was 350M yen of 511M yen revenue and falling, while the physical Jimoty Spot shops were 161M yen and up 186.7%, and FY2026 growth is planned almost entirely on franchised shops. We label the model 'ad' because the board's money is impressions, not a take rate. No drama was invented: Kato fought no famous rival, and the board won on one structural choice plus fifteen patient years. We never score you.