Just Dial
👤 V.S.S. Mani (Cut his teeth on yellow-pages ads, grabbed the 88888888 number, and out-hustled rivals door-to-door before India had broadband.)🌐 site
Own the phone number, then the app: 600k Indian SMBs pay Just Dial to rank above the free listings.
Will it work? · our read
Quietly profitable. A boring, cash-rich directory that stays profitable — but much of the profit is interest on its cash pile, and Google Maps keeps eroding the reason SMBs pay.
01How the money moves
Consumers search free by phone or app
→
Every business gets a free listing
→
Businesses pay to rank above the free ones
02The numbers
Rs 1,141.9 cr (about $130M)EstimateFY25 revenue from ops
FY2025 (ended Mar 2025)source:
Rs 1,141.9 crore revenue from operations, FY25
Paid campaigns are the revenue; listings and visitors are the free demand that feeds them (Q4 FY26). Outlook, Q4 FY26
Net profit Rs 584 cr (FY25), but roughly half is interest on a large cash pile, not the core ad business.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
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See a full teardown, free → ImportYetiSourcesSources last checked 31 August 2026
Business Standard — Just Dial FY25: revenue Rs 1,141.9 cr, net profit Rs 584.2 crOutlook Business — Q4 FY26: 631,530 paid campaigns, 54.7M listings, 182.4M visitorsWikipedia — Justdial: 2007 web launch, 2013 IPO, Reliance 66.95% (2021)StockAnalysis — Just Dial annual revenue (FY24 Rs 1,043 cr, FY25 Rs 1,142 cr)
Revenue is STATED: Rs 1,141.9 crore revenue from operations for FY25 (year ended March 2025), reported by Business Standard citing a company statement on Just Dial's results (about $130M at roughly Rs 87/$). The article is a news report of company-announced results, not a link to the underlying BSE/NSE filing itself. Caveat: net profit Rs 584.2 cr overstates the core — a large share is treasury income on Just Dial's big cash pile, not the ad business (operating EBITDA margin was about 26%). Operating metrics (631,530 paid campaigns, 54.7M listings, 182.4M unique visitors) are Q4 FY26 (March 2026) from Outlook Business; the ~536k paid-campaign figure in older sources is 2020. Reliance Retail has owned about 67% since July 2021; founder V.S.S. Mani remains MD & CEO. No verified personal social profile for the founder was found, so only the product site is linked. verified:true (first-party company-reported results). We never score you.