Kleo
👤 Cam Trew, Jake Ward, Lara Acosta & Rob Hoffman (Ward, Acosta, Hoffman & Trew together hold 585K LinkedIn followers of the exact buyer; Trew (CTO) rebuilt the app in 4 weeks.)🌐 sitecamerontrew.com𝕏 · Jake WardLinkedIn · Lara AcostaLinkedIn · Rob Hoffman
LinkedIn killed their 60K-user extension; they rebuilt it in 4 weeks and sold $62K/mo to their own 585K fans.
Will it work? · our read
Distribution won. The software is a me-too AI writer anyone can clone. What cannot be cloned is 585K followers of the exact buyer - so watch retention, not features, to judge if it lasts.
01How the money moves
Founders post to 585K LinkedIn followers
→
Fans join the waitlist and buy in via webinars
→
$99/mo subscriptions reach $62K MRR
02The numbers
$62K/moStatedMRR, 3 mo post-relaunch
2025-12
Figures are founder-disclosed (Indie Hackers interview + his LinkedIn post); the $62K MRR is stated at the 3-month mark, not audited. Indie Hackers
$62K MRR hit in 3 months after the Oct 2025 relaunch (founder-disclosed).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Indie Hackers: From $0 to $62k MRR in three months (Cam Trew interview)Indie Hackers — Cameron Trew: from $0 to $62K MRR in three monthsKleo homepage - product, founders, loved by 1,205 creatorsMagicPost review: Kleo v1 extension shutdown and v3 relaunch historyCam Trew personal site / newsletter
Revenue is founder-disclosed, not audited: Cam Trew stated $62K MRR at the 3-month mark in an Indie Hackers interview and on LinkedIn (so STATED), and the figure is about six months old. Early revenue mixed lifetime-discount and annual-prepay cohorts, so durable recurring may differ. v1's user count is reported as 60K (founder) to 70K+ (reviews); we use the founder's 60K. The drama - LinkedIn's June 2025 cease-and-desist and a 4-week rebuild - is documented. The audience-is-the-moat read and the rival bar sizes are [our read]. Kleo has four co-founders per its own pricing page (Ward, Acosta, Hoffman, Trew); the 585K figure only reconciles across all four. We never score you.