Kleo
👤 Cam Trew, Jake Ward, Lara Acosta & Rob Hoffman (Ward, Acosta, Hoffman & Trew together hold 585K LinkedIn followers of the exact buyer; Trew (CTO) rebuilt the app in 4 weeks.)🌐 sitecamerontrew.com𝕏 · Jake WardLinkedIn · Lara AcostaLinkedIn · Rob Hoffman
LinkedIn killed their 60K-user extension; they rebuilt it in 4 weeks and sold $62K/mo to their own 585K fans.
Will it work? · our read
Distribution won. The software is a me-too AI writer anyone can clone. What cannot be cloned is 585K followers of the exact buyer - so watch retention, not features, to judge if it lasts.
01How the money moves
Founders post to 585K LinkedIn followers
→
Fans join the waitlist and buy in via webinars
→
$99/mo subscriptions reach $62K MRR
02The numbers
$62K
MRR in 3 months
IH interview
585K
founder followers
kleo.so
60K
v1 users before C&D
IH interview
Figures are founder-disclosed (Indie Hackers interview + his LinkedIn post); the $62K MRR is stated at the 3-month mark, not audited. Indie Hackers
$62K MRR hit in 3 months after the Oct 2025 relaunch (founder-disclosed).
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Indie Hackers: From $0 to $62k MRR in three months (Cam Trew interview)Cam Trew on LinkedIn: my new business hit $62k MRR in 90 daysKleo homepage - product, founders, loved by 1,205 creatorsMagicPost review: Kleo v1 extension shutdown and v3 relaunch historyCam Trew personal site / newsletter
Revenue is founder-disclosed, not audited: Cam Trew stated $62K MRR at the 3-month mark in an Indie Hackers interview and on LinkedIn (so STATED), and the figure is about six months old. Early revenue mixed lifetime-discount and annual-prepay cohorts, so durable recurring may differ. v1's user count is reported as 60K (founder) to 70K+ (reviews); we use the founder's 60K. The drama - LinkedIn's June 2025 cease-and-desist and a 4-week rebuild - is documented. The audience-is-the-moat read and the rival bar sizes are [our read]. Kleo has four co-founders per its own pricing page (Ward, Acosta, Hoffman, Trew); the 585K figure only reconciles across all four. We never score you.