Laravel Shift
👤 Jason McCreary (A known Laravel dev who pitched Otwell the idea, who said he'd use it — then retweeted the launch to the exact buyers.)🌐 sitejasonmccreary.me𝕏
Laravel ships a new version; every app must upgrade. Shift sells that chore as a one-click PR — 175k times over.
Will it work? · our read
Absurd margins. One framework, one founder, one benefactor. Revenue swings with Laravel's release calendar, and AI upgraders now attempt the same job.
01How the money moves
Laravel releases a new major version
→
Dev connects a repo; Shift auto-writes the upgrade PR
→
Dev pays $19-39 per shift, or subscribes
02The numbers
175K+
upgrades in 10 years
founder
$1M+
cumulative revenue
founder
$100/mo
total overhead
founder
About half of revenue is one-time pay-per-shift; the rest are subscriptions and services.
$50K+/mo, founder-stated (2025); passed $1M cumulative in 2021
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(demo: preview the full teardown)Sourcesupdated · daily
jasonmccreary.me — $1M in revenue over 6 years (founder)Indie Hackers — $50k MRR, 175k upgrades (founder)Business of Laravel — solo founder finances (interview)Laravel News — Laravel 12 & Shift (2025)Laravel Podcast — Upgrading with Jason McCreary
Revenue is founder-stated and public, not audited. Jason McCreary has written that Shift passed $1M cumulative revenue in Nov 2021 and now runs at over $50k/mo, with 175k+ upgrades and about $100/mo overhead. He says revenue splits roughly evenly between one-time pay-per-shift and subscriptions, so "$50k MRR" is loose — treat it as monthly revenue. Origin drama is documented by the founder: McCreary pitched Otwell the upgrade idea at php[world] 2015, Otwell said "No. But I'd use it," then retweeted the launch. The AI-upgrader "dies" scenario is [our read], not a founder claim. We never score you.