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Left Main REI
👤 Stephanie Betters (Cardiothoracic nurse practitioner and active house flipper: she was her own first customer and knew every step of the deal.)🌐 siteLinkedIn
She got quoted $100,000 just for a login, taught herself Salesforce in three months, and sold the result.
Will it work? · our read
Rage, then revenue. She sells to people who do her old job, so every feature comes from her own deals. The ceiling is Salesforce: she pays its per-seat fees and follows its roadmap.
01How the money moves
Flipper outgrows spreadsheets and generic CRMs
→
Onboards onto Left Main, pays $3,000 implementation
→
Pays $500-2,000/mo to keep the deal pipeline
02The numbers
Nearly $3 million ARRStatedDec 2023, no funding taken
Dec 2023
Prices read live in July 2026. Headcount and the Salesforce quote come from her 2023 founder interview. Practical Founders #76
Bootstrapped and profitable from the first day.
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Practical Founders #76 (Dec 2023) - founder interview notes: "nearly $3 million in annual recurring revenue", "hundreds of customers, 20 employees", "bootstrapped and profitable from the first day".Left Main REI pricing - Starter $500/mo plus $3,000 implementation, Launch $1,200/mo, Enterprise $2,000/mo. Read July 2026.Left Main REI company page - founder background and executive team.Salesforce AppExchange listing - confirms the app is distributed through Salesforce.REsimpli pricing and CarrotCRM pricing - rival prices, read July 2026.
The revenue figure is not first-party published. It appears in the Practical Founders episode notes for her December 2023 interview, written by host Greg Head, so we grade it STATED and date it Dec 2023 rather than presenting it as current. Left Main REI has published no revenue number itself and we found no newer figure we could open, so treat "nearly $3 million ARR" as a 2023 snapshot of a company that has since shipped several new products. Direct founder quotes on that same page (the $100,000 Salesforce build quote, the three-month self-taught build) are her own words. Pricing was read from the live pricing page in July 2026, not from a cached snippet. The Salesforce AppExchange listing would not render its rating or review count for us, so no review metric is claimed. Note leftmainrei.com redirects to leftmainrei.co, which is the live domain. No drama here: no lawsuits, no scandal, no pivot story. She was quoted a price she refused to pay, built the thing herself, and other investors asked to buy it. We never score you.