Less Annoying CRM
👤 Tyler & Bracken King (Engineer brothers, self-funded from day one; won on obsessive human support and the patience to stay small and profitable.)🌐 sitelessannoyingbusiness.com
Two brothers bootstrapped a $15/mo CRM to about $5M a year and 24k customers — by refusing to raise or chase growth.
Will it work? · our read
Small on purpose. A masterclass in counter-positioning: win a giant-owned market by being simple, cheap, and human — then stay small on purpose rather than risk what already works.
01How the money moves
A small business outgrows spreadsheets, dreads Salesforce
→
Signs up in minutes: flat $15/user, free trial, no contract
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Pays $15/user every month; human support keeps churn low
02The numbers
$5.4M
2024 revenue
getLatka
24k
Paying customers
getLatka
$0
Outside funding
company
Revenue is founder-reported via getLatka and matches 24k customers times a $224 ACV; growth is steady (about 15-20%/yr), not hypergrowth. getLatka
About $5.4M/yr, about 24k customers at $15/user, $0 raised (founder-reported).
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(demo: preview the full teardown)Sourcesupdated · daily
getLatka — LACRM $5.4M revenue, about 24k customers, $0 raisedIndie Hackers — Tyler King on $3M ARR and reevaluating ambitionsLess Annoying CRM — About (family-owned, self-funded)Starter Story — founders Tyler & Bracken KingIndie Hackers Podcast — 22,000 customers despite stiff competition
Revenue ($5.4M, about 24k customers, $224 ACV) is founder-reported via getLatka and cross-checks (24k x $224 = $5.4M); it is not an audited/filing figure, so not independently confirmed and tagged Stated. The $0-raised and profitable-since-day-one claims are stated first-party by the founders. Honest angle note: despite the assigned fastest-growing list brief, LACRM is NOT a hypergrowth/Inc 5000 name (that well is heavily mined; peers like Text Request are already in the library). It grew a steady about 15-20%/yr and its documented recognition is #1 CRM customer service (U.S. News, multiple years) and the Arch Grants competition (2014), not a growth ranking. No fabricated drama — this is an execution-and-patience win. The incumbents cannot go simple and all dies scenarios are [our read], not founder claims. We never score you.