Metrc
👤 Jeff Wells (Ran RFID track-and-trace firm Franwell since 1993 (pharma, produce). When states legalized weed, he already had the exact tech.)🌐 site
Metrc repurposed 1990s pharma RFID into the state-mandated seed-to-sale rail for legal weed across 20+ states.
Will it work? · our read
Legally mandated. But every dollar rides on state contracts that re-bid periodically. Lose one RFP and a whole market of forced customers vanishes at once — no product fix can save it.
01How the money moves
A state legalizes cannabis and mandates seed-to-sale tracking
→
Metrc wins the state's track-and-trace contract (the RFP)
→
Every licensed operator pays $40/mo + RFID tags to stay legal
02The numbers
23
states mandate it
Wikipedia
39,000
forced operators
Metrc
$28.4M/yr
California contract alone
MJBizDaily
Company-wide revenue is private. $28.4M/yr is California's contract alone — one of about 23 mandated states. MJBizDaily
$28.4M/yr from California alone; total across about 23 states is private and undisclosed.
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TechCrunch — Metrc raises $50M, incl. Tiger Global & Casa Verde (2018)MJBizDaily — Metrc's $28.4M/yr California contract extension (2024)MJBizDaily — Operators say track-and-trace offers 'little return'Wikipedia — Metrc: 23 jurisdictions, Colorado 2011, Washington withdrawalMetrc — Jeff Wells, founder (Franwell 1993, Metrc 2014)
Metrc is privately held; no company-wide revenue is disclosed, so the headline $28.4M/yr is California's 2024-2028 state contract (public record) — just one of about 23 mandated states, meaning true total revenue is materially higher but unpublished (EST tens of millions more, plus RFID tag sales). Operator count (39,000), user count (300,000+), fee model ($40/mo + $0.45 plant / $0.25 package tags), the Tiger Global/Casa Verde $50M raise, the Washington withdrawal (2017), and the 2025 BioTrack government-contract absorption are all documented (sources above). The 'little return' operator complaint is MJBizDaily's reporting, not our spin. not independently confirmed because the firm-wide figure is not first-party disclosed. No drama fabricated — Metrc won on incumbency, RFID head-start, and selling to regulators, not on a secret masterstroke. We never score you.