Ninety
👤 Mark Abbott (Ex-PE partner who ran Silver Point and sat on many boards; became EOS coach #33 and spent years earning trust before coding.)🌐 sitemarkabbott.globalLinkedIn
A private-equity partner spent years as EOS coach #33 before writing code, then let the coaches sell his software.
Will it work? · our read
Owned the channel. Community-led distribution built a real moat, but Ninety rents its market from EOS Worldwide, which owns the trademark and now ships a competing app to the same coaches.
01How the money moves
EOS coaches recommend Ninety to the teams they run sessions with
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Leadership teams run weekly meetings, rocks and scorecards in it
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Each seat pays $12-16 every month
02The numbers
Nearly $44M ARRStatedfounder-stated (2026)
May 2026
Founder-stated on SaaS Club podcast, May 21, 2026. SaaS Club
Bootstrapped to a $100M valuation and 1,000+ customers before raising a dollar; now nearly $44M ARR across 18,500 companies.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 28 August 2026
SaaS Club Podcast — Mark Abbott, Ninety (May 21, 2026): founder says "nearing 44 million in revenue," 18,500 companies, $12/seat.Founderpath — How Ninety grew to $30M dominating the EOS movement (earlier figure, ~13,300 companies).Ninety — About: product, the five EOS foundational tools, company background.Practical Founders Podcast #26 — Mark Abbott, Ninety.
Revenue is STATED, not filed. On the SaaS Club podcast (published May 21, 2026), founder Mark Abbott said Ninety is 'nearing 44 million in revenue' with 18,500 companies; the host framed it as ARR. Ninety is subscription SaaS, so revenue approximates ARR — I did not verify against a filing (Ninety is private). Pricing ($12-16/seat) and funding ($55M total: $20M Series A from Insight Partners in 2021, $35M Series B led by Blue Cloud Ventures) are from the same interview. The number is current: an older Founderpath piece cites ~$30M and 13,300 companies. No drama invented — the vision-copy that became Traction Tools (2016) and the post-raise culture problems are both from Abbott's own account. Ninety bootstrapped to a $100M+ valuation and 1,000+ customers before raising. We never score you.