Numeral
👤 Sam Ross, Kevin Liu, Jake Moffatt (Ross ran $50M in DTC brands (lived the tax pain, knew the buyers); Liu is an ex-KPMG CPA. Pain + credibility + YC W23.)🌐 siteLinkedInLinkedIn
After Wayfair, a store selling into 30+ states owes 30+ filings. Numeral makes that under 5 minutes a month.
Will it work? · our read
Law-made demand. The tailwind is permanent - Wayfair won't reverse. The risk is the middle: too dear for tiny sellers, out-reached by Avalara, and squeezed by merchant-of-record checkout tools.
01How the money moves
Seller passes a state's nexus threshold
→
Numeral auto-registers + files every return
→
Bills $75 a filing, $150 a registration
02The numbers
about $5MEstimateARR, 2025 (co-provided)
2025
Company figures disclosed at the $57M Series B (Sep 2025). TechCrunch
About $5M ARR in 2025, up from $1M in 2023 (company figures, Series B).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
TechCrunch: Numeral raises $35M to automate sales tax (Sep 2025)SuperbCrew: revenue $1M (2023) to $3.1M (2024) to $5M (2025)Y Combinator: Numeral (YC W23) company profileNumeral pricing: $75/filing, $150/registration, penalty guaranteeBusinessWire: Numeral, backed by $57M in funding (Sep 2025)
Revenue ($1M 2023, $3.1M 2024, $5M 2025) and metrics (2,000+ customers, 150K returns, $5B processed, 11,000+ jurisdictions) are company-provided figures announced at the Sep-2025 Series B, reported by TechCrunch and echoed by SuperbCrew - not audited filings, so marked STATED. The '$5M 2025' and '3x ARR' come from the same disclosure and are directionally consistent. The Wayfair moat and $75/$150 pricing are documented fact. The middle-squeeze 'dies' thesis is our read, not stated by the founders. We never score you.