OnlyFans
👤 Tim Stokely (Ran adult subscription sites (Customs4U, GlamWorship) first, so he already had the payment rails mainstream founders shunned.)🌐 site
OnlyFans took the content payment processors fear, charged a flat 20%, and turned it into $1.41B in net revenue.
Will it work? · our read
Nobody else will. A flat 20% on content the big platforms avoid. That risk is the moat: no respectable rival wants this market, so OnlyFans keeps 377M fans and near-total pricing power.
01How the money moves
Creators post paywalled photos, video, DMs
→
Fans pay subs, tips and pay-per-view unlocks
→
OnlyFans keeps 20% of every payment
02The numbers
$1.41BEstimateFY24 net rev · $7.2B GMV
FY2024 (Nov 2024)
GMV is what fans paid; OnlyFans' revenue is only its 20% cut of it. FY24 report
The $1.41B is OnlyFans' 20% cut; fans paid $7.2B, and $5.8B went to 4.6M creators.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 592 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 14 September 2026
Yahoo Finance — OnlyFans FY2024: $7.2B gross, $1.41B net revenue, $684M pre-tax profitNetInfluencer — FY2024 report: 4.63M creators, 377.5M fans, $5.8B to creatorsNetInfluencer — 2026: $3.15B valuation, over $25B paid to creators since launchWikipedia — Tim Stokely: 2016 founding, £10k father loan, prior adult sites, 2021 exitWikipedia — OnlyFans: 2021 Visa/Mastercard porn-ban announcement and reversal
revenue.value $1.41B is OnlyFans' NET revenue (its ~20% cut) for the fiscal year ended 30 Nov 2024, taken from Fenix International Ltd's statutory accounts filed at UK Companies House, as reported from that annual report by Yahoo Finance, Variety and NetInfluencer — hence STATED (press relaying the filing, not the filing itself; no direct Companies House link to a page carrying this figure was found — the filing history lists only PDF/iXBRL accounts documents, not a viewable figure). The $7.22B headline is GROSS payments (GMV = what fans paid), NOT revenue; $5.8B (80%) flowed to creators. Metrics (4.63M creators, 377.5M fans) are from the same FY2024 accounts. verified:true (figure confirmed verbatim on the cited press page; this is press coverage of filed accounts, not itself a first-party filing). Rival bar weights and fee/positioning are our read, not audited; Patreon/Fansly/Fanvue figures are approximate anchors. Founder unfair-advantage framing is our read from documented prior ventures (Customs4U, GlamWorship). Variety's own article redirected to a paywall proxy and was not opened; figures were confirmed on the Yahoo Finance and NetInfluencer pages instead. Founder personal links (timstokely.com, Instagram) could not be opened (503/429), so only the confirmed product site is listed. We never score you.