Osano
👤 Arlo Gilbert (Sold Meta SaaS (2018). Instead of building distribution, he bought it: an open-source cookie banner already on millions of sites.)🌐 sitearlogilbert.comLinkedIn
Consumers won't pay for privacy, so Osano bought the web's cookie banner and sold the compliance platform behind it.
Will it work? · our read
Distribution first. OneTrust out-earns it about 100x and the widget is trivial to clone. Osano owns a free banner on millions of sites feeding a paid platform: distribution, not code, is the moat.
01How the money moves
Free 'Got it' cookie banner runs on millions of sites
→
Sites hit GDPR/CCPA, need consent + data-request tools
→
They upgrade to Osano's paid privacy platform
02The numbers
3B+/mo
Consents served
osano.com
11,000+
Vendors rated
osano.com
$5.9M
Est. ARR (2024)
Latka
Consent and vendor counts are Osano's own figures; the ARR is a third-party estimate. osano.com/company/about
Est. about $5.9M ARR (Latka estimate, 2024); Osano has not disclosed official revenue.
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osano/cookieconsent - open-source banner, 2B+ views/month on millions of sitesGetLatka - Osano est. $5.9M ARR, 750K users (2024)TechCrunch - Osano nabs $25M Series B (2023)Osano - 11,000+ vendor database, 3B+ consents/month, B CorpRed Clover - Arlo Gilbert on buying the open-source cookie banner
Revenue ($5.9M ARR, 2024) is GetLatka's own ESTIMATE, not founder-stated - Latka notes it has no interview with management, so verified is false. The $25M 2023 Series B and $44.4M total raised suggest true ARR may be higher. Latka's '750K customers' are mostly FREE cookie-widget users, not paying subscribers - not revenue. The open-source wedge (Osano bought the Cookie Consent project; 2B+ views/month, MIT-licensed), the 11,000-vendor database and 3B consents/month are documented first-party (GitHub, Osano). OneTrust's about $550M ARR is a press estimate. We never score you.