OzBargain
👤 Scott Yang (Solo dev who ran it 5 years as a near-zero-cost hobby (2006-11), letting Australia's deal crowd compound before he needed a wage.)🌐 sitescottyang.com𝕏LinkedIn
A site that sells nothing cracked Australia's top 100 — the crowd posts the deals, advertisers pay for the crowd.
Will it work? · our read
Deep but capped. An 18-year community moat almost nobody can dislodge inside Australia — yet it's capped by geography and dependent on Google for traffic and ad rates. Deep, not scalable.
01How the money moves
Users post & up-vote deals (free UGC)
→
Millions arrive via Google + daily habit — 40M views/mo
→
Display ads on every page turn views into revenue
02The numbers
40M+
page views / month
founder
40%
annual ad-rev growth
Publift
about 4
full-time staff
reports
Absolute revenue is undisclosed; figures are reach and growth, not dollars. See honesty. Publift
Undisclosed. Est $2-6M/yr in ad revenue (our est from about 40M views/mo).
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
Publift — 40% annual ad-revenue growth, 68% CPM lift (ad-partner case study)Rice n Mics podcast #35 — Scott Yang: about 40M views/month, founded 2006The New Daily (2016) — 'the website that sells nothing'Scott Yang on LinkedIn — founder, OzBargain.com.auOzBargain — ad-funded, opt-out affiliate, community deal voting
OzBargain does not publicly disclose revenue. The widely-cited $12.4M (ZoomInfo) is an unverified aggregator estimate — treat with caution. Our $2-6M/yr is a reasoned estimate from about 40M monthly page views at typical display RPMs, not a disclosed figure (sourced EST, verified false). First-party confirmed: founded Nov 2006 by Scott Yang; a part-time hobby until it went full-time in 2011; about 40M views/month (Yang); 40% YoY ad-revenue growth and 68% CPM lift (Publift); 100% ad-funded with opt-out affiliate for logged-out users; about 4 staff; an Australian top-100 site. No dramatic pivot — it won on patience and community neutrality. The 'sells nothing' positioning is documented; the read that neutrality built the moat is our interpretation [our read]. We never score you.