Pallyy
👤 Tim Bennetto (Self-taught coder (6 mo on CodeAcademy). Endured two flat years, compounded SEO. A friend's free IG tool won his first 100 users.)🌐 site𝕏LinkedIn
Self-taught solo founder grew a social scheduler to $74K MRR (2023) on SEO and free tools — bootstrapped, no funding.
Will it work? · our read
Patience compounds. No trick here — just a solo founder who undercut on price, did SEO for years, and built free tools that generate the leads. Copyable, if you can survive two flat years first.
01How the money moves
Free tools + 'alternative' pages pull search traffic
→
Visitors sign up free, then hit posting limits
→
Upgrade to $15-$199/mo plans
02The numbers
$74K
MRR, solo — no funding
IH, 2023
10x
growth, first SEO year
founder
100k+
users
reported
MRR is founder-stated on Indie Hackers (Oct 2023); user count and traffic are reported, not audited. Team and ARR have since grown per GetLatka. Indie Hackers
$74K MRR, solo, no funding (founder-stated, 2023)
🔒
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Revenue is first-party: Tim Bennetto stated "$74K MRR solo" on Indie Hackers (Oct 2023) and builds in public on X as @Timb03. User count (100k+) and "millions of visits" are founder-stated or reported, not audited. Later ARR figures ($900K in 2023, $1.2M in 2024) come from GetLatka, a third-party database, so I anchored the headline number to the disclosed $74K MRR. Team status has also moved on: GetLatka shows headcount grew from 1 (2023) to about 3 employees (2024-2026), so "solo"/"no team" language above describes the Oct 2023 snapshot, not the team today. The affiliate program pays 20% lifetime recurring commission (30-day cookie) per Pallyy's own Rewardful signup page — not the 40% rate from an earlier version of this card. No invented drama — by the founder's own account this won on patience, price and SEO, not one clever trick. We never score you.