Piwik PRO
👤 Maciej Zawadzinski (Ran Clearcode, a 60-person adtech shop that funded and staffed the build; co-founded with Matomo's creator for distribution.)🌐 siteLinkedIn
When EU regulators ruled Google Analytics illegal, every EU site needed a compliant tracker. Piwik PRO was ready.
Will it work? · our read
Forced demand. GA didn't get worse - it got illegal in the EU, and Piwik PRO was there, CNIL-approved. The lead holds only while the rulings stand and it out-executes a crowded field.
01How the money moves
EU rulings make Google Analytics legally risky
→
Regulated sites buy a CNIL-cleared, self-hostable tracker
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Piwik PRO bills enterprise ARR (avg $20K+/yr contract)
02The numbers
€12.4M ($13.4M) ARREstimateARR, mid-2023 (stated)
2023-06-30source:
EUR 12.4M (GBP 10.7M) ARR, end of H1 2023
Company-stated growth; not audited. piwik.pro
Up from EUR 9.3M ARR in Dec 2022 - 34% H1 growth.
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- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
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See a full teardown, free → ImportYetiSourcesSources last checked 8 October 2026
ExchangeWire - Piwik PRO passes EUR 12.4M ARR (end H1 2023), 34% growth.piwik.pro - 10th-anniversary post: ARR up almost 80% in 12 months, 10,000+ marketers/mo.IAPP - CNIL rules Google Analytics use violates GDPR (2022).SaaS Club - Zawadzinski on building Piwik PRO from open source via Clearcode.piwik.pro - CNIL allows use without consent; GDPR, HIPAA BAA, 140+ laws.
Revenue is company-STATED: Piwik PRO's own H1 2023 release put ARR at EUR 12.4M (GBP 10.7M) as of end-June 2023, up from EUR 9.3M in Dec 2022; the $13.4M is our EUR-to-USD conversion at mid-2023 rates (source figure in revenue.original). Not audited. Latka pegs 2024 ARR at about $21.3M (EST) and a later company blog cites almost 80% ARR growth over 12 months without an absolute number - we lead with the figure the company actually stated. Piwik PRO was acquired by Denmark's Cookie Information in Nov 2023; numbers here are Piwik PRO standalone. Founder Maciej Zawadzinski has moved to an advisory role; Piotr Korzeniowski is now CEO. verified:true (first-party stated). We never score you.