Plausible Analytics
Open-source, privacy-first web analytics — grown to $1M+ ARR against Google, fully bootstrapped, in public view.
Will it work? · our read
Durable niche. A regulation-backed privacy position with open-source trust — but the field is crowded and GA is free, so the moat is the position, not the tech.
01How the money moves
Site owner adds Plausible script
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Privacy-friendly analytics · EU-hosted
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Monthly subscription $9+
02The numbers
$1M+
ARR (public)
STATED
15k+
paying subs
500k+
sites tracked
Hit $500k in 10 months, $1M 8 months later — no funding, no ads, team of 4. Recent revenue estimated about $3M (not first-party confirmed). plausible.io/blog
Hit $500k ARR in 10 months, $1M about 8 months later (public dashboard), fully bootstrapped — about 15,000 paying subscribers today. We use their public $1M milestone; the $3M figure around the web is a third-party estimate, not first-party.
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The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
Sources stay public, always · cancel anytime · 14-day refund
(demo: preview the full teardown)Sourcesupdated · daily
plausible.io — How we built a $1M ARR open source SaaS (first-party)plausible.io — Bootstrapping to $500k ARR (first-party)Interview — Subscription Heroes #24, Marko Saric
Revenue: the $1M ARR is first-party (their own blog). The about $3M current figure is a third-party estimate — we flag it, not assert it. We never score you.