Pool Brain
👤 Adam Beech (Ran a 20-truck pool company for 14 years, built Pool Brain to fix his own ops, then sold it in 2020 to go all-in on software.)🌐 siteLinkedIn
A Phoenix pool operator spent 2 years building software to fix his own 20 trucks — then sold it to the industry.
Will it work? · our read
Lived the pain. Not a clever wedge — 14 years in dirty pools became software only an operator could build. Thin TAM and funded rivals cap it, but the trust is earned, not bought.
01How the money moves
Runs a 20-truck pool company — lives the ops pain
→
Builds deep pool software to fix it, then sells to peers
→
$55 per tech / month — big fleets pay the most
02The numbers
$440K
ARR (2025, est)
Latka est
$0
raised — bootstrapped
Latka
$67K
chem saved, yr 1
PoolPro
The $67K chemical savings is from Beech's OWN pool company, not customer-wide. Revenue is a Latka estimate (no interview on record) — a rough floor, not verified. getlatka.com
About $440K ARR, bootstrapped to $0 raised (Latka est — no interview on record, treat as a rough floor).
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Latka — Pool Brain revenue (est $440K ARR, $0 raised, about 4 staff)PoolPro — Adam Beech, 30 Under 40 (founder story, $67K chem savings)Pool Brain — pricing ($55/tech/mo + $10 admin, all features)Let's Talk About Pools — Adam Beech interview (operator to founder)LinkedIn — Adam Beech, Founder & CEO of Pool Brain
Revenue ($440K ARR) is a Latka ESTIMATE — Latka explicitly states no interview is on record, so it is unverified; treat it as a rough floor, not a fact (EST, not independently confirmed). The founder story is first-party and well-documented (PoolPro 30-Under-40 profile + Beech's own podcast interviews): launched Pool Agency in 2006, grew to nearly 20 trucks by 2014, spent 2 years building Pool Brain, sold the pool company in 2020 to go all-in. Truck count varies by source — one cites 35 trucks by 2013; I use PoolPro's lower, sourced figure (nearly 20). The $67K chemical savings, green-pool and complaint drops are results from Beech's OWN pool company, not customer-wide. Pricing is from the live site. The 'deep vs broad / built the opposite of Skimmer' framing is our read, not a claim Beech made. No fabricated drama — he won on operator credibility, patience, and product depth, not a secret move. We never score you.