Practice by Numbers
👤 Rohit Garg (Rohit Garg (IIT/UW engineer, ex-Philips) is married to co-founder Dr. Aditi Agarwal, DMD — a live dental practice to build on.)🌐 siteLinkedIn
A dentist's husband, sick of running SQL for her practice, built the analytics layer 1,300 dental offices now pay for.
Will it work? · our read
Profitable niche. Bootstrapped to $12.5M ARR at about 23% EBITDA by selling ROI to dentists. But it reads its data through PMS vendors it can't control, and funded rivals chase the same practices.
01How the money moves
Sync the practice's PMS data
→
Analytics + AI flag lost revenue and empty chairs
→
Practice pays from $249/mo per location
02The numbers
$12.5M ARREstimateend 2025 · bootstrapped
2025source:
founder-stated $12.5M ARR (2025); $16.5M is his 2026 target
Customers and locations are founder-stated on Latka; provider count is the company's own site claim. Latka
About $1M ARR in 2018, $8M in 2024, $12.5M to close 2025 — all on $0 raised; $16.5M is the 2026 target.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → Transistor.fmSourcesSources last checked 30 July 2026
Latka: Practice by Numbers revenue profile — $12.5M ARR 2025, $0 raisedPractice by Numbers — About (founders, origin, 5,000+ providers)Practice by Numbers — homepage (pricing from $249/mo, PMS integrations)The Dental Marketer #192 — Rohit Garg interviewDentistry Uncensored #740 — Rohit Garg (origin story)
Revenue is STATED, not filed: founder-CEO Rohit Garg told Nathan Latka's Top Founders podcast the company finished 2025 at $12.5M ARR with 22-23% EBITDA, 1,300 customers across about 2,000 dental locations, on $0 raised. I opened the Latka profile and confirmed it literally prints '12.5', '1,300', '2,000' and 'fully bootstrapped with no outside funding'. I headline the achieved $12.5M, NOT the $16.5M he cited as a 2026 TARGET, nor Latka's $128.4M valuation estimate. Numbers are founder-stated (first-party) via Latka's interview transcript; not audited. The 5,000+ provider count is the company's own site claim (also echoed as '5,000-6,000' on Latka). Origin (co-founder and wife Dr. Aditi Agarwal, DMD ran her own practice from 2010; Rohit ran SQL queries on its data, founded 2015) is from the About page and founder interviews. The getlatka blog post quoting the founder returned HTTP 410 and could not be re-opened; I relied on the live company profile plus a search excerpt of that blog. Rival anchors verified: Dental Intelligence is PE-backed (PSG/Blue Star, K1); Weave is public (NYSE: WEAV); NexHealth hit a $1B valuation on its 2022 Series C. We never score you.