PriceCharting
👤 JJ Hendricks (Sold retro games online first, so he had the raw sales data and the collector's itch before he and his brother built the guide.)🌐 siteLinkedIn
Two brothers turned 'what's this old game worth?' into the default price for a whole collectibles economy — free.
Will it work? · our read
Own the number. The price data is an unfakeable, compounding moat. But the audience and the numbers both flow through eBay — the day that pipe narrows or its fees vanish, the wedge dulls.
01How the money moves
Watch every eBay completed sale; auto-grade and filter it into one clean price
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Give it away: a free price guide plus a 0%-fee marketplace, for millions of collectors
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Dealers pay for API + daily bulk CSV data; free-marketplace links earn affiliate
02The numbers
3.5M+
monthly users
PRNewswire
454%
3-yr growth
Inc. 2025
$2-5M
est. yearly rev
Inc/ZoomInfo
Exact revenue is undisclosed; the range is a public floor (Inc. 5000) plus a third-party estimate. Inc. profile
About $2-5M/yr, bootstrapped, no VC — inferred from Inc. 5000 2025 plus estimates.
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
Inc. 5000 2025 profile — 454% 3-yr growth, Rocky Mountain #12PR Newswire — 3.5M+ monthly users, categories, iOS launch (2023)PriceCharting Premium — retailer/collector paid tiersPriceCharting API + daily CSV bulk data (paid)JJ Hendricks — founder, PriceCharting & SportsCardPro
Revenue is not disclosed. The $2-5M/yr range is inferred: PriceCharting is a 2025 Inc. 5000 honoree, so 2024 revenue cleared Inc's published minimum (about $2M), while third-party estimates (ZoomInfo) put it under $5M; Inc. Regionals reports 454% 3-year growth. Bootstrapped by brothers JJ and Michael Hendricks since 2007 — no VC on record. Monetization (0%-fee marketplace, eBay/Amazon affiliate, paid API + daily CSV, premium tiers) is confirmed on PriceCharting's own pages; the 'both the data and the money depend on eBay' read is ours [our read]. We never score you.