PriceCharting
👤 JJ Hendricks (Sold retro games online first, so he had the raw sales data and the collector's itch before he and his brother built the guide.)🌐 siteLinkedIn
Two brothers turned 'what's this old game worth?' into the default price for a whole collectibles economy — free.
Will it work? · our read
Own the number. The price data is an unfakeable, compounding moat. But the audience and the numbers both flow through eBay — the day that pipe narrows or its fees vanish, the wedge dulls.
01How the money moves
Watch every eBay completed sale; auto-grade and filter it into one clean price
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Give it away: a free price guide plus a 0%-fee marketplace, for millions of collectors
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Dealers pay for API + daily bulk CSV data; free-marketplace links earn affiliate
02The numbers
3.5MStatedmonthly users
2023-09
the sentence on the page
PriceCharting Celebrates 3.5 Million Monthly Users with Launch of iOS App Accessibility Statement
Exact revenue is undisclosed; the range is a public floor (Inc. 5000) plus a third-party estimate. Inc. profile
About $2-5M/yr, bootstrapped, no VC — inferred from Inc. 5000 2025 plus estimates.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Inc. 5000 2025 profile — 454% 3-yr growth, Rocky Mountain #12PR Newswire — 3.5M+ monthly users, categories, iOS launch (2023)PriceCharting Premium — retailer/collector paid tiersPriceCharting API + daily CSV bulk data (paid)JJ Hendricks — founder, PriceCharting & SportsCardPro
Revenue is not disclosed. The $2-5M/yr range is inferred: PriceCharting is a 2025 Inc. 5000 honoree, so 2024 revenue cleared Inc's published minimum (about $2M), while third-party estimates (ZoomInfo) put it under $5M; Inc. Regionals reports 454% 3-year growth. Bootstrapped by brothers JJ and Michael Hendricks since 2007 — no VC on record. Monetization (0%-fee marketplace, eBay/Amazon affiliate, paid API + daily CSV, premium tiers) is confirmed on PriceCharting's own pages; the 'both the data and the money depend on eBay' read is ours [our read]. We never score you.