Punchpass
👤 Chris Patton (Art-history grad who learned to code by building this. No insider edge — just patience: 10+ years compounding one boring niche.)🌐 sitechrispa.comLinkedIn
A studio owner was 30 days behind on paper attendance cards. He built the simple class software Mindbody forgot.
Will it work? · our read
Patience compounds. Little moat beyond simplicity and a fair price. But 13 years of profitable, patient focus turned a learn-to-code project into a $600K+/yr business the giants overlook.
01How the money moves
Small studio, tired of Mindbody, signs up
→
Runs classes, passes & bookings inside Punchpass
→
Pays about $59/mo — every month it operates
02The numbers
$633.8KEstimate2024 · Latka est.
2024-10
the sentence on the page
Punchpass Burlington , Vermont , United States punchpass.com Fitness Software Valuation $1.9M 2024 Revenue $633.8K (Est.) Funding $0 Team 6 Founded 2013 Company Revenue Valuation and Funding Founder…
First-party ramp posted monthly on Indie Hackers to mid-2017; the 2024 figure is third-party (Latka). Latka
Bootstrapped from a $15K pitch prize; first-party ramp to $27K MRR (2017), about $634K/yr by 2024 (Latka, third-party).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Indie Hackers — Chris Patton's founder interview with the month-by-month ramp to $26,776 MRR by June 2017. first-partyPunchpass — About — founding story, fully-remote team, 1% of revenue to charity.Latka — third-party revenue: about $634K (2024), $291.6K (2023), 6 staff. treat cautiouslyWCAX (Vermont) — local news on Punchpass helping small studios move classes online.
Revenue: the only first-party figure is founder Chris Patton's own Indie Hackers post — a month-by-month ramp to $26,776 MRR by June 2017 (bulletproof). The headline about $634K/yr (2024), up from about $292K (2023), is Latka — a third-party source our standard treats cautiously — but it fits today's 6-8 person remote team and repeated price hikes. No newer founder figure is public, and competitor prices are approximate list prices. Origin, growth channels (cold email, then SEO) and bootstrapping are all founder-documented; no drama invented — Punchpass won on validation, patience and SEO, not a secret moat. We never score you.