QuestionPro
👤 Vivek Bhaskaran (BYU CS grad who built a survey tool nights-and-weekends and never raised a cent — 21 years of patient, profitable, 100% ownership.)🌐 site𝕏LinkedIn
A survey tool few have heard of, bootstrapped 21 years to a $35M run rate by buying rivals, not raising.
Will it work? · our read
Patience compounds. Twenty-one profitable years of boring compounding. He buys small survey companies at about 2x revenue, absorbs 20-30% staff churn, and keeps every share. Slow, but wholly his.
01How the money moves
SEO and viral sharing pull in free survey users
→
Upsell to paid CX and research platforms
→
4,800 customers pay about $1,200/yr
02The numbers
$35M run rateStatedrevenue run rate (2023)
Feb 2023source:
$35 million revenue run rate
Revenue and staff are founder-stated; customer count and spend are Latka's.
Founder-stated on Practical Founders (Feb 2023); Latka relays a $40M 2023 run rate.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
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We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 20 July 2026
Practical Founders #31 — Vivek Bhaskaran (Feb 2023): 300 staff, $35M run rateLatka: $40M 2023 run rate, 4,800 customers at about $1,200/yr, 2x acquisition termsFounderpath: How We Hit $30M ARR Bootstrapped, acquiring 5 companies in 5 yearsPractical Founders (Mar 2026): the 25-year long game, about 10 acquisitions
Revenue is STATED, not filed: the $35M run rate is Vivek Bhaskaran's own figure on the Practical Founders podcast (episode #31, Feb 2023), and the raw page reads 'QuestionPro has 300 employees with $35 million in revenue.' Latka relays a $40M 2023 run rate, 4,800 customers at about $1,200/yr, and the '2x revenue, 1x cash + 1x earnout' acquisition terms with 20-30% attrition — treat those as third-party. QuestionPro is private and files nothing public, so verified is by first-party statement only. No drama: this is a slow, profitable, bootstrapped roll-up won on patience and M&A discipline. We never score you.