R
Ratsit
👤 Anders Johansson (His own manic curiosity about what people earn, plus reading Sweden's press-freedom law as a distribution channel.)🌐 site
Six people sell 1 million salary lookups a year, at 39 kr each, on data the state gives away free.
Will it work? · our read
Legally moated. The protection is a law, and Sweden is actively debating whether to narrow it. A 2024 court ruling already found GDPR can apply despite a voluntary publishing licence.
01How the money moves
State registers publish income, addresses, vehicles
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Ratsit indexes it all, free to search and free to join
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Curiosity converts: 39 kr per salary lookup
02The numbers
SEK 56.2M (about $5.8M)FiledFY2025 revenue, 6 staff
2025-12-31
The same page reports about 800,000 members and 150,000 paying customers. That is about SEK 9.4M of revenue per person. About Ratsit
Filed revenue climbed from SEK 24.2M in 2021 to SEK 56.2M in 2025.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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allabolag.se — Ratsit AB (556709-0526) filed accounts: revenue 56 167 Tkr, FY ending 2025-12-31Ratsit — About: about 150 million searches a year, about 800,000 members, 150,000 paying customers, 6 full-time consultantsRatsit — Lonekollen: "we sell Lonekollen more than 1,000,000 times per year", 39 kr per lookup, edition 2026:2Ratsit — Laws and legal: database covered by the Freedom of Expression Act, publishing licence issued by the Press and Broadcasting Authorityallabolag.se — UC AB filed accounts: revenue 672 260 Tkr, 172 employees (rival anchor)
FILED: revenue is Ratsit AB's own annual accounts filed with Bolagsverket, read as raw bytes from allabolag.se, which prints 56167 (Tkr) for the year ending 2025-12-31. Conversion is ours: SEK 56.167M at 0.10357 USD/SEK (2026-07-17, two independent rate sources) is about $5.82M. The source page shows only the SEK figure, so revenue.original carries it verbatim. Subject check: this is the operating entity Ratsit AB (556709-0526), not the parent group Public Search i Sverige AB or the wider Aktiebolaget Svensk Affarsinformation group. Two caveats. First, the register lists 0 employees while Ratsit's own About page says 6 full-time consultants, so staff are engaged as consultants rather than employees; the revenue-per-head figure should be read with that in mind. Second, the filing shows profit after financial items of 21 717 Tkr but a bottom line of 252 Tkr. That gap is consistent with a group contribution to the parent [our read]; we did not open the annual report itself, so we do not assert it. Founder: Anders Johansson started Ratsit in 2006 and stepped down as CEO in September 2024, replaced by Thony Wissmar, who is also the responsible publisher named on Ratsit's legal page. We found no confirmed personal site or social account for Johansson, so founder.links carries only the product site. Rival figures for UC AB and Merinfo come from the same register, opened the same way. Mrkoll returned HTTP 403 and we did not read it, so no Mrkoll figure appears on this card. No drama here: this was won on a legal reading and twenty years of patience, not conflict. We never score you.