Really Good Emails
👤 Mike Nelson (Four working email marketers (Nelson ran growth at Lonely Planet) built the field's reference library on nights and weekends.)🌐 site
A $250K-revenue email gallery sold for up to $6.6M — the buyer wanted its 220K-strong audience, not the profit.
Will it work? · our read
Sold the audience. $250K of ad revenue is a thin business. But a decade of curation built the audience every email tool covets, and Beefree paid up to 26x to own that audience.
01How the money moves
Curate the web's best emails, free
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220K marketers subscribe and search
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MarTech firms buy quarterly ad slots
02The numbers
$250K/yrEstimate2023 revenue (Growens)
2023source:
about USD 250,000 (2023)
Deal is up to $6.6M: $600K upfront + up to $6M earnout to 2026. Growens
Sold to Beefree (Growens) for up to $6.6M — $600K upfront plus a $6M earnout.
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See a full teardown, free → Transistor.fmSourcesSources last checked 28 July 2026
Growens press release — 2023 revenue about USD 250,000; deal terms; 220K subscribers; 15,000 templates.They Got Acquired — founder interview: $6.6M structure, nearly 100M annual pageviews, backstory.Beefree / PR Newswire — acquisition announcement.RGE announcement — founders on joining Beefree.
Revenue (about USD 250,000, FY2023) and all deal terms come from listed acquirer Growens' own press release [STATED — first-party to the deal, but the buyer's figure, not audited RGE accounts], corroborated by a founder interview at They Got Acquired. 'Up to $6.6M' is the ceiling: $600,000 upfront plus an earn-out up to $6M (up to $3M in Growens shares) tied to 2024-26 ARR/EBITDA targets — realized value depends on hitting them, so the roughly 26x multiple is our arithmetic and a cap, not cash paid. 220K subscribers and 15,000 templates are Growens' numbers; nearly 100M annual pageviews is the founders' via They Got Acquired. No independent audit. We never score you.