ReciPal
👤 Lev Berlin (Built it to label his own jerky brand (SlantShack). Ex-Oliver Wyman analyst who lived the FDA-label pain, then coded the cure solo.)🌐 site𝕏LinkedIn
Every US packaged food must show a Nutrition Facts panel. ReciPal turns that legal chore into a $59/mo web app.
Will it work? · our read
Forced demand. No hype, no drama. A solo founder found a legally-forced chore, priced it for the little guy the $5,000 incumbents ignored, and let SEO compound for a decade.
01How the money moves
Law: every US packaged food needs an FDA Nutrition Facts panel
→
Maker enters recipe + ingredients; ReciPal builds the label
→
Pays $59-129/mo for compliant labels on demand
02The numbers
$59/mo
ReciPal entry price
recipal.com
$5,000
Genesis R&D incumbent
Food+Tech
$500K
sales above = must label
FDA
Price wedge vs incumbent, and the sales floor where labeling becomes legally mandatory. FDA small-business labeling exemption
About $1M ARR (our estimate) - never disclosed; solo, bootstrapped, profitable.
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(demo: preview the full teardown)Sourcesupdated · daily
ReciPal - pricing ($29 one-off, $59-129/mo)Food+Tech Connect (2014) - origin, $5,000 Genesis R&D incumbent, bootstrappedArcadea Group - solo-founder interview (2022)FDA - small-business nutrition-labeling exemption & mandateFoodbevy - Lev Berlin founder story
Revenue is our estimate, not disclosed. ReciPal has never published MRR/ARR; the "about $1M ARR" figure is inferred from public pricing ($59-129/mo) times a plausible subscriber base for the SEO-leading tool in this niche - treat it as a reasoned guess (plausible range $0.5M-2M), not a fact. Verified first-party: the FDA nutrition-label mandate (21 CFR 101.9), the $500K exemption ceiling, the Jan 2021 small-business relabel deadline, ReciPal's live pricing, the $5,000 Genesis R&D incumbent (Food+Tech Connect, 2014), and Lev Berlin as solo bootstrapped founder. Arcadea Group ran a founder interview; we could not confirm they own ReciPal, so we make no acquisition claim. No drama fabricated - this won on niche focus, price, and a decade of SEO. We never score you.