R
ReposiTrak
👤 Randall K. Fields (Co-founded Mrs. Fields Cookies. The 10-K says the tech has its genesis in running those stores: he was his own first customer.)🌐 site
Its customers do not choose it. Their biggest buyer tells them to use it, and they pay every year after that.
Will it work? · our read
Mandated demand. Revenue was $22.0M in FY2018 and $22.6M in FY2025. Seven years, almost no growth: it shed old lines and rebuilt on traceability. Profitable and patient, not fast.
01How the money moves
A grocer or wholesaler signs on as a hub
→
It requires its suppliers to join as spokes
→
Each supplier pays a recurring subscription
02The numbers
$22.6MFiledFY2025 revenue (to Jun 30)
2025-06-30
Revenue per employee is the CFO's own figure on the FY2025 call, against the $175,000 software-industry average he cited. FY2025 results release
Up 11% from $20.5M. Net income $7.0M. About 99% of it recurs.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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FY2025 Form 10-K — revenue $22,606,066, hub-and-spoke model, FSMA 204 risk factor, Mrs. Fields origin.FY2025 results release (8-K Ex 99.1) — 11% growth to $22.6M, $7.0M net income, $28.6M cash and no bank debt.FY2025 earnings call (8-K Ex 99.2) — $343,000 revenue per employee, retailer-centric hub model, AI onboarding wizard.SEC XBRL revenue history (CIK 50471) — FY2017-FY2021 filed revenue, used for the flat-growth read.repositrak.com — the three product suites: traceability, compliance management, scan-based trading.
Revenue is FILED: the audited FY2025 Form 10-K says "$22.6 million in revenue during the year ended June 30, 2025" and the statements print $22,606,066 (accession 0001437749-25-030050). The fiscal year ends June 30, so this is the latest audited year; FY2026 closed 2026-06-30 and its 10-K was not filed when this card was written. The 99%, $7.0M and $28.6M tiles are from the 8-K results release. The $343,000 revenue per employee is the CFO's figure on the earnings call, his number and not audited; it implies about 66 staff [our read], and no headcount appears in the 10-K. The flat-growth read is our arithmetic on filed figures: $22,036,278 (FY2018) against $22,606,066 (FY2025). repositrak.com advertises supplier and record counts, but the page is JavaScript-rendered and those strings are absent from the raw HTML, so we could not verify them and left them off the card. Inc.com and LinkedIn returned 403 to us, so nothing from either is asserted and founder links stop at the product site. "Founder" follows the 10-K, which calls Randall K. Fields "our founder and Chief Executive Officer" — but the ReposiTrak platform was bought, not built: the company took 75% of it from Leavitt Partners LP in June 2015, then renamed itself from Park City Group on December 21, 2023. No founding year appears in any filing we opened, so year=2015 marks when ReposiTrak came in-house rather than a founding date. Rival bars are our read of mindshare, not revenue; TraceGains' Veralto ownership is from tracegains.com and Trustwell's FoodLogiQ brand from trustwell.com. No drama to report: it won on patience and on a distribution structure, not a dramatic pivot. We never score you.