Resellbot
👤 Jordan O'Connor (Self-taught SEO and ex-electrical engineer of 7 years; he out-ranked every rival for 'Poshmark bot' and never hired anyone.)🌐 sitejdnoc.com𝕏
An ex-engineer turned a one-man Poshmark bot into six figures by owning one Google keyword no rival wanted.
Will it work? · our read
Small, sticky, solo. It all hinges on platforms that forbid automation. He's diversified to cloud, eBay, and Whatnot, but Control stays the weak axis — Poshmark can change the rules anytime.
01How the money moves
Reseller Googles 'Poshmark bot,' lands on Resellbot
→
14-day trial, connects their Poshmark closet
→
Pays flat $30/mo; bot auto-shares 24/7
02The numbers
$118K
Year-1 revenue, 2019
𝕏 P&L
1,000+
paying customers
Latka
$30/mo
flat base price
site
Latka lists revenue rising $372K (2020) to $756K (2024); ignore its team-size field — the business is solo-run. Latka
$756K/yr (2024 est) - solo, bootstrapped, zero outside funding
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
Indie Hackers podcast #187 — Jordan O'Connor on building a $38k/mo solo SaaSLatka — Closet Tools/Resellbot revenue: $756K (2024), about 1K customersJordan O'Connor (𝕏) — 2019 P&L tweet: $118,266.03 total revenueResellbot — 'Closet Tools is Now Resellbot' rebrand announcement (2025)Indie Bites #85 — Jordan O'Connor on a $30k MRR SaaS and niche SEO
Revenue headline ($756K, 2024 ARR) is from Latka, a third-party aggregator I could not confirm first-party, so it is tagged EST — but it is internally consistent (about 1,000 customers times about $757 ARPU) and fits Latka's arc: $372K (2020), $468K (2023), $756K (2024). First-party corroboration is strong: Jordan O'Connor tweeted a 2019 P&L of $118,266.03, and disclosed roughly $28-40K MRR across the Indie Hackers podcast, Indie Bites, and Swipe Files (figures vary by source and date, so I did not headline a single MRR). One Latka field is wrong — it lists 39 employees; every founder interview confirms the business is solo-run, so ignore it. The keyMove SEO story and the July 2025 Resellbot rebrand (cloud, eBay/Whatnot, Spy) are documented by the founder. The 'dies' platform-dependency risk is [our read], though his own de-risking moves support it. We never score you.