Roll20
👤 Riley Dutton, Nolan Jones, Richard Zayas (Three D&D players who lost their table built the fix for themselves — they were the market, so word-of-mouth did the selling.)🌐 site𝕏LinkedIn
Three friends who moved apart crowdfunded a browser table to keep their D&D night alive — 10M players followed.
Will it work? · our read
Owned the shift. Caught a hobby going remote before anyone and rode word-of-mouth to 10M players. But it never owned them — a better-built rival now pulls the power users off.
01How the money moves
A free browser table hooks a whole gaming group through one shared link
→
Publishers sell maps and adventures in the Marketplace; Roll20 keeps 30% of every sale
→
The Game Master upgrades to Plus or Pro ($60-110/yr) for storage, lighting and macros — recurring subs
02The numbers
10M+
registered users, 2022
Roll20
$39,651
Kickstarter raised, 2012
Kickstarter
70/30
creator vs Roll20 sale split
Roll20 wiki
No revenue tile — Roll20 has never published one; figures above are user/mechanic facts.
No official revenue ever published; third-party estimates range from about $4M to $16M/yr.
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(demo: preview the full teardown)Sourcesupdated · daily
Wikipedia: Roll20 — founders, 2012 Kickstarter ($39,651 / 1,580 backers), user milestones, 2019 data breachRoll20 Wiki: Marketplace — creators keep 70%, Roll20 takes 30% of salesRoll20 Blog: Orr Report Q4 2020 — first-party 8M-user milestoneBionic Buzz — Roll20 hits 10M users (2022)Geeknative — WotC shuts down its own Sigil VTT (competitive/platform context)
Revenue is NOT disclosed — Roll20 is private (owner Wolves of Freeport, Inc., formerly The Orr Group). Third-party estimates diverge wildly (about $4M to $16M/yr), so treat the figure as a rough EST, not verified. First-party/Wikipedia-documented facts: the founders, the 2012 Kickstarter ($39,651 from 1,580 backers), the 8M and 10M user milestones, the 70/30 marketplace split, and subscription prices. Note that 10M is registered accounts, not paying users. The "Charge the GM" framing and the rival mindshare weights are our read, not measured data. The Foundry migration and the WotC Sigil VTT shutdown are documented events. We never score you.