SavvyCal
👤 Derrick Reimer (Co-founded Drip (sold to Leadpages, 2016), hosts the Art of Product podcast — launched to a warm audience, hit #2 of the month.)🌐 sitederrickreimer.com𝕏LinkedIn
Everyone said don't fight Calendly. He won a niche by obsessing over the one person Calendly ignored: the guest.
Will it work? · our read
Position wins. You don't out-Calendly Calendly. Reimer picked the guest's experience as his wedge and used his audience to reach a profitable niche most were told to avoid.
01How the money moves
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02The numbers
#2
Product of the Month, Jan 2021
Product Hunt
$250K
ARR (disclosed 2021)
podcast
3
Team size
savvycal.com
Last publicly disclosed revenue figure is from 2021. Product Hunt AMA
About $250K ARR — founder-disclosed in 2021, the last public figure.
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Product Hunt — SavvyCal crossed $20k MRR AMAIndie Hackers Podcast #210 — taking on incumbents soloderrickreimer.com — walking away from LevelSavvyCal — company & teamSFTROU #622 — growth vs profitability
Revenue is a first-party figure: Reimer stated about $20,833 MRR (about $250K ARR) in a Product Hunt AMA and on the Startups For the Rest of Us podcast, both 2021 — labeled STATED/verified. It is almost certainly higher today but he has not updated it publicly, so I did not extrapolate. The drama (walking away from Level after a year, entering a market advisors said to avoid, audience as unfair advantage) is documented by the founder in podcasts and his own blog. The "distribution, not the feature, is the moat" reading is tagged [our read]; the overlay and #2 Product of the Month facts are first-party. No numbers were invented. We never score you.