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SelectSoftware Reviews

Boring-niche SEO plus broker economics
👤 Phil Strazzulla (Ex-Bessemer VC and Harvard MBA who built NextWave Hire, an HR SaaS, before SSR — an insider who knew HR vendors and buyers.)🌐 sitephilstrazzulla.com𝕏LinkedIn

Insiders rank boring HR software. Buyers arrive free from Google; vendors pay per lead. SEO authority is the whole moat.

Will it work? · our read
Boring but durable. A dull B2B niche, covered by insider reviews. No product, no contracts — just SEO authority and vendors paying per lead. Fragile to Google, but cheap to run and slow to copy.
01How the money moves
Rank HR tools with insider reviews
HR buyers arrive from Google, free
Vendors pay per high-intent lead
02The numbers
$5.3MEstimateest. revenue (Latka, 2024)
2024
3M+
companies advised
150k+
newsletter subs
$0
outside funding
SSR has never published revenue; these are the figures it does state. [our read] Latka
Latka estimate; SSR never published revenue. First-party: 3M+ advised, bootstrapped, profitable.
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You have the verdict. Members get the work behind it.
  • The CENTS scorecard — where it's strong, where it's soft
  • The founder's key move, and the counter-move
  • How it could die — the evidence, and how sure we are
  • The case against our own call
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SourcesSources last checked 30 July 2026
SSR about page — first-party: founded 2018, 150k+ subs, 12 full-time staff, vendor-ad model.SSR press release, Jun 2023 — 3M+ companies advised, profitable, bootstrapped.Latka — estimates $5.3M revenue (2024), $3.7M (2023), $0 raised.Starter Story interview — Phil on the CPC lead model, ex-Bessemer, NextWave Hire.
Revenue is a Latka ESTIMATE ($5.3M, 2024; $3.7M, 2023) — SSR has never published a revenue figure, so verified:false on the dollar amount and it is monetization by vendor CPC advertising, not recurring subscription. First-party and checkable: 3M+ companies advised (Jun 2023 press release), 150k+ newsletter subs and 12 full-time staff (about page, 2024), $0 raised (Latka). The CPC lead-gen model is confirmed on SSR's about page and Phil's Starter Story interview. Latka lists 20 employees, likely counting contractors/analysts; SSR states 12 full-time. Founder edge (ex-Bessemer VC, built HR SaaS NextWave Hire) is our read from his own bios. We never score you.