sellerboard
👤 Vladi Gordon (Software engineer selling VR glasses on Amazon since 2015; couldn't tell if he was profitable, so he coded the P&L himself.)🌐 siteLinkedIn
A frustrated VR-glasses seller couldn't tell if he was making money - so he built the P&L Amazon wouldn't.
Will it work? · our read
Cheap and exposed. A 4-person bootstrapped team owns the price-sensitive long tail of Amazon sellers with the one number Amazon hides. The catch: the whole business rents its foundation from Amazon.
01How the money moves
Seller links Amazon Seller Central (SP-API) and enters product costs (COGS)
→
sellerboard computes real-time net profit across 100+ fees, PPC, refunds and returns
→
Seller pays $19-79/mo to keep the live P&L and refund-recovery running
02The numbers
20K+
sellers trust it
sellerboard
$19/mo
entry plan, no free tier
sellerboard
4-person
bootstrapped team
getlatka
Founded 2017, Stuttgart. Count and pricing are first-party; team size via getLatka. Revenue is undisclosed and estimated. sellerboard.com
about $4-8M ARR (our estimate from 20K+ paying sellers, no free tier)
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
sellerboard.com - official site: "20K+ Amazon sellers", plans $19-79/mo, 1-month free trial, no free tier.Awesomers Podcast, ep. 86 - Vladi Gordon on selling on Amazon from 2015 and building the tool he couldn't find.getLatka: sellerboard - lists a 4-person team and $440K ARR (we treat the revenue as an undercount).Vladi Gordon on LinkedIn - founder/CEO, ex-software engineer and Amazon seller, Stuttgart.
Revenue is EST, not disclosed. sellerboard's own site claims 20K+ sellers with no free tier (lowest plan $19/mo), which floors ARR near $4.5M (20K x $19 x 12) and lands realistically at $4-8M once higher tiers are included. getLatka lists $440K ARR - we reject it as implausible: that implies about 1,900 payers, contradicting the first-party 20K+ figure (a known Latka undercount pattern). Customer count and pricing are first-party; the dollar figure is our reasoned estimate, so not independently confirmed. Origin story (seller since 2015, VR glasses, built his own tool) is documented in founder interviews. No fabricated drama - this won on scratch-your-own-itch focus and price, not a dramatic pivot. We never score you.