Seobility
👤 Thomas Gareis (An SEO expert and developer who built and ran the whole tool himself for 10+ years; he has since done 10+ SaaS exits.)🌐 sitesaasvaluation.ioLinkedIn
Solo for a decade, Thomas Gareis built a profitable SEO tool with a 400k-user funnel, then sold it to a serial buyer.
Will it work? · our read
Buyable by design. The lesson isn't the exit price. A lean, profitable SEO tool with a self-running 400k-user free funnel is exactly what a portfolio acquirer pays up for.
01How the money moves
Free SEO Check pulls in users
→
Free limits nudge an upgrade
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Premium/Agency plans bill monthly
02The numbers
$2.5-5M ARREstimateest. ARR at sale (TGA)
2022
Users are confirmed by the acquirer; paid count and the reported sale price come from They Got Acquired, not a filing.
5,000 paying users of 400,000 total. Sold mid-7 figures to saas.group in 2022.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 478 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 21 July 2026
saas.group: acquisition announcement (Oct 2022) — confirms 400,000+ users, founded 2011 in Nuremberg.They Got Acquired: Seobility — 5,000+ paid users, est. $2.5-5M revenue, mid-7-figure sale.Seobility pricing — Free Basic, Premium about $54/mo, Agency about $195/mo.Thomas Gareis bio — Seobility his largest exit; 10+ SaaS exits since.
Revenue was never officially disclosed. The $2.5-5M ARR is They Got Acquired's estimate (EST), so verified is false. First-party confirmed by acquirer saas.group: 400,000+ users and the 2011 founding. 5,000+ paid users and the mid-7-figure sale price are reported by They Got Acquired, not audited or filed. Founder Thomas Gareis, a repeat SaaS seller, is the source for the story; no fabricated drama — he sold because a solo 15-person team could not out-hire Ahrefs, Semrush and Surfer. We never score you.