SEOTesting
👤 Nick Swan (In SEO since 1998; sold a SharePoint add-on in 2013 and ran affiliate SEO sites — a developer who WAS the SEO he built for.)🌐 site𝕏LinkedIn
Google made his product pointless overnight. He rebuilt, not rebranded — and it became a $200K/yr SEO testing SaaS.
Will it work? · our read
Survived Google. A practitioner-built niche SaaS that's genuinely sticky — but it rents all its oxygen from Google. The 2019 near-death proved the risk; the rebuild proved the founder can adapt.
01How the money moves
Connect Google Search Console + Analytics
→
Run structured SEO tests, auto-build client reports
→
Pay $50-375/mo per website tracked
02The numbers
about $18K/moStatedMRR, founder-stated 2023
2023
the sentence on the page
Episode 626 | Scratching an Itch, Launching a Free SEO Tool, and Growing to $18k MRR
Founder-stated on Startups For The Rest of Us (ep. 626, 2023); likely higher today. Ep. 626
About $18K MRR (about $216K ARR), 330+ customers — founder-stated, 2023.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Startups For The Rest of Us, ep. 626 — founder states about $18K MRR, 330+ customers (2023)Stacking Pancakes interview — the SanityCheck-to-SEOTesting forced rebuild, research-first, free beta relaunch in April 2020SEOTesting.com/about — origin story, 3-person team, Bude UKThe Business Journal — $150K (£120K / about $150K) TinySeed round, 2022SEOTesting.com/pricing — $50-375/mo tiers, 14-day trial
Revenue is first-party but dated: Nick Swan stated about $18K MRR / 330+ customers on the Startups For The Rest of Us podcast (ep. 626, 2023) — real and STATED, but from 2023 and likely higher in 2026, so I mark it approximate, not current. The company self-labels "bootstrapped, no venture funding," yet took a $150K (£120K) TinySeed round in 2022; TinySeed is a minimal-dilution accelerator, so "bootstrapped" is defensible framing, not literally zero outside capital — flagged. The Google-driven near-death and the ground-up rebuild (customer research, new domain, free beta relaunch in April 2020) are founder-documented, not invented. Pricing ($50-375/mo) is from the live site (2026). We never score you.