Sharetribe
👤 Juho Makkonen (Building marketplaces since 2008; wrote 'The Lean Marketplace,' an Amazon bestseller — his content feeds the funnel he sells into.)🌐 site𝕏LinkedIn
They killed their own marketplace to sell the tool, then bought back their VCs and vowed never to sell.
Will it work? · our read
Built to last. Recurring SaaS on steady 'build-a-marketplace' demand, run by owners who vowed never to sell. The catch: no-code has a ceiling, and churn turned ARR negative in 2023.
01How the money moves
A non-technical founder wants an 'Airbnb-for-X' but can't code it.
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They build and launch it on Sharetribe's no-code platform; buyers and sellers transact via Stripe Connect.
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Founder pays $39-389/mo month-to-month ($39-299/mo if billed yearly) plus a small per-transaction fee ($0.19 or less per initiated transaction above the plan's free allowance), becoming recurring MRR to Sharetribe.
02The numbers
$2.4MStatedARR (2023, founder)
2023-01source:
204K REVENUE/MO
the sentence on the page
Crowdfunding January 1st, 2023 save About Business Idea Tools Books Juho Makkonen Founder, Sharetribe $204K revenue/mo 3 Founders 24 Employees Sharetribe sharetribe.com from Helsinki, Finland started…
Founder-disclosed; ARR is the Jan-2023 figure, pre-2024 recovery. Starter Story interview
about $2.4M ARR — founder-stated, 2023
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Starter Story — founder interview; $204K/mo (about $2.4M ARR), Jan 2023.Sharetribe Balanced blog — ARR swings and the April 2024 return to profit, first-party.Sharetribe — steward-ownership and the EUR 1.1M (about $1.2M) crowdfunded VC buyback.Sharetribe pricing — $39 build plan, $99-299/mo live plans, per-transaction fees.Juho Makkonen — CEO bio; building marketplaces since 2008, author of The Lean Marketplace.
Revenue is founder-disclosed, not estimated: $204,166/mo (about $2.4M ARR) in a founder-written Starter Story interview dated Jan 2023, corroborated by Sharetribe's own 'Balanced' transparency blog, which posts ARR changes (down $152K in 2023, up $654K in 2024) and an April 2024 return to profit — though not a current absolute ARR. Third-party Tracxn estimates EUR 2.55M (about $2.75M) for 2025, which is consistent. Founded 2011 in Helsinki by Juho Makkonen and his co-founders. Note: not purely bootstrapped — it raised about $1M in VC early, then in 2018 crowdfunded EUR 1.1M (about $1.2M) to buy those investors out and lock in steward-ownership; that buyback and structure are first-party documented. Burn figure: Sharetribe's own Balanced blog states late-2023 burn as "more than EUR 40K every month," converted here to about $43K at contemporary rates. No numbers invented. We never score you.