Showit
👤 Todd Watson (Co-founded with star wedding photographer David Jay, whose community was the built-in audience; Todd took Showit solo in 2014.)🌐 siteLinkedIn
A star wedding photographer co-founded it; Todd Watson took the builder solo in 2014 and grew it to 50,000 customers.
Will it work? · our read
Niche and sticky. A 20-year bootstrap that won photographers by selling design freedom the template giants won't, then let designers distribute it. Small TAM, but profitable and nobody's.
01How the money moves
Photographer needs a standout site
→
Builds a pixel-custom site on Showit
→
Subscribes at $27-119/mo
02The numbers
50,000 customersStatedcustomers · rev undisclosed
2024
Never took VC; founder says Showit is profitable and grows every year. Practical Founders
Revenue never disclosed; about 50k customers on $27-119/mo plans, self-funded since 2006.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 518 cases · cancel anytime · 14-day refund
See a full teardown, free → Transistor.fmSourcesSources last checked 30 July 2026
Practical Founders #101 — Todd Watson interview (50,000 customers, bootstrapped)Practical Founders — Showit spinoff and no outside fundingShowit pricing — $27-119/mo plansShowit — 2014 split with co-founder David JayShowit media — founded 2006, 50+ employees
Revenue never disclosed first-party. The headline '50,000 customers' is Todd Watson's own figure on the Practical Founders podcast (published 2024-07-12), sourced STATED; the source describes designers, photographers, and small businesses using Showit, not literally '50,000 sites'. Third-party signals held out, not headlined: BuiltWith counts about 58,000 live Showit sites (2024); an unattributed estimate put revenue near $4.6M (2024) — neither verified. Showit was co-founded in 2006 by Todd Watson and wedding photographer David Jay; in their 2014 split Watson took Showit (the website builder) and Jay took PASS/Shoot & Share. Self-funded, no VC, per the founder on the same podcast. verified:true covers the first-party customer count and bootstrap facts; the dollar revenue itself is genuinely private. We never score you.