Simple Analytics
👤 Adriaan van Rossum (Privacy-obsessed dev who had the cookieless tool ready when EU regulators banned Google Analytics — then won trust by going open.)🌐 siteadriaan.io𝕏LinkedIn
When EU regulators ruled Google Analytics illegal, a solo Dutch dev already had the cookieless alternative built.
Will it work? · our read
Regulation sold it. They turned EU regulators' bans on GA into $600K ARR by being the compliant default — but the moat is timing and trust, not code. Clones below and a softening law both press in.
01How the money moves
Schrems II: EU DPAs rule Google Analytics illegal
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Sites must drop GA, ditch the cookie banner
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They subscribe: self-serve from $20/mo, plus a free hobby tier, EU-hosted
02The numbers
$603.8KStatedARR, live dashboard
2026-03
the sentence on the page
curring revenue (mrr) ~ $50.3k ( 45.7k unified currency) with 1323 paying customers (arr $603.8k) last updated 15 minutes ago what is mrr? at any given time, you can calculate mrr by sum
Every figure is self-reported on a live public dashboard, updated to the minute — not audited, but rare transparency. open dashboard
Live open dashboard: about $50K MRR, $603K ARR, 1,331 paying customers — self-reported, updated to the minute.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 12 July 2026
dashboard.simpleanalytics.com/open — live revenue and customer countStarter Story — founder interview and origin storyadriaan.io — founder's own accountnoyb.eu — EU DPAs order stop of Google Analyticsplausible.io — analysis of the GA illegality rulings
Revenue is first-party STATED: Simple Analytics publishes a live open dashboard (about $50K MRR, $603K ARR, 1,331 paying customers at time of writing) — self-reported and not audited, but updated to the minute. The regulation tailwind is documented (Austria DSB Dec 2021, France CNIL Feb 2022, Italy Garante June 2022, all citing Schrems II). The 2023 EU-US Data Privacy Framework partly reversed that tailwind — flagged honestly in 'dies.' No fabricated numbers; rival weights are our estimate of mindshare, not measured share. We never score you.