Simple Analytics
👤 Adriaan van Rossum (Privacy-obsessed dev who had the cookieless tool ready when EU regulators banned Google Analytics — then won trust by going open.)🌐 siteadriaan.io𝕏LinkedIn
When EU regulators ruled Google Analytics illegal, a solo Dutch dev already had the cookieless alternative built.
Will it work? · our read
Regulation sold it. They turned EU regulators' bans on GA into $600K ARR by being the compliant default — but the moat is timing and trust, not code. Clones below and a softening law both press in.
01How the money moves
Schrems II: EU DPAs rule Google Analytics illegal
→
Sites must drop GA, ditch the cookie banner
→
They subscribe: $19-99/mo, EU-hosted
02The numbers
$603K
ARR (live dashboard)
dashboard
1,331
paying customers
dashboard
$0
venture capital raised
founder
Every figure is self-reported on a live public dashboard, updated to the minute — not audited, but rare transparency. open dashboard
Live open dashboard: about $50K MRR, $603K ARR, 1,331 paying customers — self-reported, updated to the minute.
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(demo: preview the full teardown)Sourcesupdated · daily
dashboard.simpleanalytics.com/open — live revenue and customer countStarter Story — founder interview and origin storyadriaan.io — founder's own accountnoyb.eu — EU DPAs order stop of Google Analyticsplausible.io — analysis of the GA illegality rulings
Revenue is first-party STATED: Simple Analytics publishes a live open dashboard (about $50K MRR, $603K ARR, 1,331 paying customers at time of writing) — self-reported and not audited, but updated to the minute. The regulation tailwind is documented (Austria DSB Dec 2021, France CNIL Feb 2022, Italy Garante June 2022, all citing Schrems II). The 2023 EU-US Data Privacy Framework partly reversed that tailwind — flagged honestly in 'dies.' No fabricated numbers; rival weights are our estimate of mindshare, not measured share. We never score you.