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smrtPhone
👤 Jordan Fleming (Built Podio workflow apps for years first, so he knew the gap and already had the ear of the users who felt it.)🌐 siteLinkedIn
Jordan Fleming's team built a phone system only Podio users could love, then took that playbook to ten more CRMs.
Will it work? · our read
Narrow, then wide. A phone system is a commodity; being native to one workflow tool is not. The bet now is whether ten-plus shallow integrations beat the one deep one that built the business.
01How the money moves
A CRM user needs calls logged on the record
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Installs smrtPhone; it writes into the CRM natively
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Flat plan from $62/mo plus per-minute usage
02The numbers
Nearly $5M ARRStatedARR stated on podcast, 2023
2023-06
About $111K of ARR per employee in 2023, on a bootstrapped balance sheet [our read]. Practical Founders #51
Nearly $5M ARR as of June 2023. No newer figure has been published.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
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Practical Founders #51, Jordan Fleming (Jun 22, 2023) - "2400 customers, 45 employees, and nearly $5 million in ARR"smrtphone.io homepage - "Trusted by 2,200+ operators", 4.7/5 across Capterra, GetApp and Software AdvicesmrtPhone pricing - Standard $62/mo billed yearly (10 users), Pro $104/mo (unlimited users), Enterprise customPartner CRMs - Podio, Salesforce, GoHighLevel, Carrot, InvestorFuse, Left Main, Invelo, Tape, Forefront, DataSiftAbout smrtPhone - operated by smrtStudio Global, Inc.; TCPA, CCPA, CPNI and STIR/SHAKEN compliance
The revenue figure is the host's episode summary of a founder interview, not an audited or company-published number, and it is three years old: nearly $5M ARR as of June 2023, with 2,400 customers and 45 employees. We did not check it against the episode audio. smrtPhone has published no revenue figure since, so treat the headline as a 2023 snapshot, not current. Two cautions. First, today's site says "2,200+ operators" while the 2023 podcast said "2400 customers" - the words differ and the two may not be comparable, so we do not read that as decline, only as a reason not to assume growth. Second, the founding year is inferred from the smrtphone.io domain registration date (RDAP: 2017-06-28), because no official founding date is published. All site figures here were read from the rendered DOM, not from a search snippet: an automated page summary initially returned vertical customer counts ("1,400+ operators", "320+") and a "4x DEEPER" claim that appear nowhere in the page, and those were discarded. Rival prices were pulled from raw HTML of each vendor's own pricing page. Note that smrtPhone's flat fee excludes telecom usage (calls, texts, numbers are billed separately), so the per-seat comparison favours smrtPhone only after usage is added. No drama here: this looks like a patient, bootstrapped, execution-and-timing story. We never score you.