S
SnapNHD
👤 Will Caldwell (Second try in proptech: his agent app died, so he sold agents the one report California law makes them buy.)🌐 siteLinkedIn
One statute, one document, one price - and 30 people selling it into every California home sale.
Will it work? · our read
Not optional. A mandated report is a small, boring market with a legal floor under it. Snap competed on price and minutes, then sold control to the company that owns the lender workflow.
01How the money moves
Agent or lender enters a property address
→
Snap pulls FEMA, state and county hazard maps
→
Report delivered in minutes, $74.95-114.95 billed
02The numbers
$5MStatedrevenue before ICE deal
2024source:
"reaching $5M in revenue and 30 employees"
Prices read off the live pricing page; headcount and stake from the founder's episode.
Per-report pricing: $74.95-114.95 in California, plus per-loan flood certificates nationwide.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 468 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSources
Practical Founders #183 - Will Caldwell, Snap - opened; prints "reaching $5M in revenue and 30 employees" and the October 2024 sale of 51% to Intercontinental Exchange.SnapNHD pricing - opened; $99.95 premium residential, $74.95 standard, $114.95 / $84.95 commercial, tenant flood report free.SnapNHD FAQ - opened; cites Sec. 1103 of the California Civil Code and the statutory NHD Statement.Tracxn profile - opened; founded 2016 by Will Caldwell, Scott Molluso and Devin Wadsworth; $190K total funding in one 2017 seed round.ICE Flood product page - opened; the rival flood determination product inside Encompass.
The $5M is STATED, not filed: it sits in the show notes of Practical Founders episode #183 about the founder's interview. We read that page's raw HTML, but we did not listen to the audio or see a transcript, so we cannot confirm the founder said the number in those words - hence verified:false. Period and subject: it describes Snap at the October 2024 transaction, not 2026, and Snap is SNAPNHD, LLC (La Jolla, CA), not the parent that bought it. Prices, the team page and the Section 1103 citation come from Snap's own live site, read as raw bytes. The 2016 founding year and the $190K seed are from Tracxn, a third party; Crunchbase returned 403 and we did not assert what was behind it. We found no ICE press release announcing the 51% purchase, so that fact rests on the podcast page alone. No drama here: the first product failed, the second one was a document the law required, and the buyer arrived on its own. We never score you.