S
Stamped
👤 Tommy Ong (Singapore programmer. Shipped v1 in two days and distributed it through the Shopify App Store — US$11M ARR on minimal ad spend.)🌐 siteLinkedIn
A reviews app built in two days reached US$11M ARR on minimal ad spend, then sold for up to US$110 million.
Will it work? · our read
It grew itself. 125% net retention and near-zero ad spend mean revenue grew faster than costs. Buyers pay about 10x ARR for that, not for a reviews widget anyone can clone.
01How the money moves
Merchant searches the Shopify App Store and installs Stamped
→
Review requests go out automatically after each order
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Shopify bills the merchant $23-299/mo, every 30 days
02The numbers
US$11M ARREstimateat acquisition, Dec 2020
2020-12
ARR grew over 100% in 2020 versus 2019 'with minimal spend on customer acquisition' — the buyer's own words. WeCommerce release
The buyer's wording: a run-rate annualized from the single month ending 31 Dec 2020 — not full-year revenue.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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WeCommerce acquisition release (SFNet syndication), 5 Mar 2021 — US$11M ARR at Dec 2020, over 100% growth, 125% net revenue retention, US$85M upfront and up to US$110M.MarTech Cube, Mar 2021 — same release, independently syndicated: US$25M contingent consideration payable in Q1 2022 if Stamped hit a US$10M revenue target in 2021.Tatler Asia — Tommy Ong, Gen.T Leaders of Tomorrow 2021 — coded the first version of Stamped in two days; sold it to WeCommerce for US$110 million.Shopify App Store — Stamped Reviews and Loyalty — live listing read 17 Jul 2026: $23-299/mo, 4.7 stars from about 3,400 reviews, and no free tier in its pricing block.
STATED, not FILED: the US$11M ARR is WeCommerce's own wording in its 5 Mar 2021 acquisition release — unaudited, and a run-rate annualized from the single month ending 31 Dec 2020, so it is not full-year 2020 revenue. WeCommerce (now Tiny, TSXV: TINY) is listed, but this figure sits in a press release, not a filing. It is also the buyer's number about the seller, not Stamped's own. Businesswire's original returns 403 to us and WebFetch timed out on it, so we cite SFNet's verbatim syndication, which we opened and string-checked; MarTech Cube carries the identical text independently. Excluded as unverified: whether the US$25M earnout was actually paid (WeCommerce's FY2021 results would not open for us), Stamped's team size, and a widely repeated 'over $1M in its first year' claim we found only on tool directories that cite nothing. The founder's LinkedIn returns 999 to automated fetches, so it is listed unopened. Rival bars are our read of public app-store review counts, not revenue or share; those counts drift daily (Stamped moved 3,408 to 3,407 while we worked), so they are rounded and dated rather than stated exactly. 'No free plan' is Stamped's own pricing block on 17 Jul 2026 — the 'Free plan available' strings elsewhere on that page belong to Okendo and Ryviu in the 'More apps like this' rail. We never score you.