StandOut CV
👤 Andrew Fennell (Ex-recruiter (10 yrs; Barclays, Deloitte). Taught himself SEO after a bad Fiverr hire, then out-published every rival.)🌐 siteandrew-fennell.comLinkedIn
From a brand-new domain to 18 million organic visitors and 23,000 buyers — all from content Google couldn't ignore.
Will it work? · our read
Won on SEO. A commodity product won on distribution, not features: 1,000+ articles made it the UK's top CV site. He exited in 2026 — arguably as AI began eroding the SEO traffic that fed it.
01How the money moves
1,000+ CV articles rank on Google
→
Visitors build a CV free in-browser
→
Pay to download the finished CV
02The numbers
£40K/mo (about $50K)StatedMRR at exit, all via SEO
2025-09
All organic — zero paid ads, tiny team. Indie Hackers
£40K MRR (about $50K) and 23,000 buyers at exit — all from SEO, no funding.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Indie Hackers — "How I grew my SaaS to £40K MRR with SEO" (founder interview)StandOut CV — Andrew Fennell (founder bio, UK's biggest CV advice site)andrew-fennell.com — organic-growth lessons + 2026 exitLinkedIn — Andrew Fennell (exited SaaS founder)StandOut CV — product site
Revenue (£40K MRR, about $50K), 23,000 paying customers, and 18M organic visitors are founder-disclosed by Andrew Fennell in his Indie Hackers interview and About page — first-party, STATED, not audited. He sold StandOut CV to an unnamed 'private investor' in 2026; deal price undisclosed. The one-page figure (£158,120) is founder-stated. The 'dies' — AI-written CVs plus a Google update eroding informational search traffic — is our read [our read], not his claim; he frames the exit around organic-growth lessons, so treat the AI risk as our pre-mortem, not documented drama. Rival names/prices are illustrative of the trial-to-subscription model, not exact quotes. No numbers invented. We never score you.