Stora
👤 Gavin Shields (Ex-Summit Partners investor who opened an unstaffed storage site, hated the software, and built his own — then sold it to peers.)🌐 siteLinkedIn
Runs an entire self-storage site — bookings, rent, door access — so the facility needs zero staff on site.
Will it work? · our read
Insider-built moat. Real insider edge and sticky payments, but a small buyer pool, and Storable could copy the bundle. Stora must lock the wave before Storable ships the same automation.
01How the money moves
Operator subscribes, priced per storage unit
→
Stora automates booking, pricing, payments, door access
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Monthly SaaS fee + a cut of $100M+ in tenant rent
02The numbers
$100M+
tenant payments
stora.co
150K+
bookings / year
stora.co
550+
operators, 15+ countries
stora.co
First-party scale figures from stora.co; ARR itself is not disclosed. The $100M+ payments figure has no stated time period.
About $3M ARR (our estimate) — Stora has not disclosed a figure, but $100M+ in tenant rent has flowed through it to date.
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(demo: preview the full teardown)Sourcesupdated · daily
Stora — About (550+ operators, $100M+ processed, 150K+ bookings/yr)Gavin Shields — How I built an automated self-storage business (Medium)Inside Self-Storage — Stora raises £1.3M / about $1.6M (Dec 2024)Latka — Stora revenue estimate (about $2.4M, unverified)Software Connect — best self-storage software roundup
Revenue is undisclosed. First-party, Stora publishes 550+ operators across 15+ countries, $100M+ in payments processed and 150K+ bookings a year (stora.co) — but never an ARR, and the $100M+ payments figure carries no stated time period (could be cumulative since 2020 launch). The one public revenue number is a Latka estimate (about $2.4M) that even misnames the CEO, so treat it as unreliable. Our about-$3M ARR is a triangulation from operator count times typical self-storage SaaS pricing plus a payment margin — an estimate, not a stated figure (not independently confirmed). Funding is real: about £0.5M / $0.7M seed (Techstart) + £1.3M / about $1.6M (IFNI, Dec 2024). Founder history (Summit Partners, PiggyPot, Turbulenz, and his own StoreStuff facility) is first-party confirmed. No invented drama — Stora won on operator-insider dogfooding and timing the unstaffed-storage wave. We never score you.