Sufio
👤 Norbert Ordog (Launched one of Shopify's earliest invoicing apps (2013), then built a decade of per-country tax depth rivals can't shortcut.)🌐 siteLinkedIn
In the EU an invoice isn't paperwork, it's the law. Sufio sells the version that won't get a store fined.
Will it work? · our read
Forced demand. The law makes every EU merchant buy a compliant invoice, and that demand recurs monthly. But Sufio rents on Shopify — the one platform that could serve that mandate natively.
01How the money moves
An EU or UK Shopify store must issue a legally compliant VAT invoice — Shopify won't make one.
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Sufio auto-generates per-country invoices, validates VAT IDs, and files PEPPOL / ZUGFeRD e-invoices.
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Merchant pays $7-129/month to stay audit-proof.
02The numbers
about $1.6M
2024 revenue (est.)
Latka
7,550+
Shopify merchants
Sufio
$0
outside funding
Latka
2023 revenue was about $736K — the estimate roughly doubled in a year. Latka
About $1.6M revenue in 2024 (Latka estimate), bootstrapped with $0 outside funding.
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Shopify App Store — Sufio listing: pricing, PEPPOL/ZUGFeRD, launched July 2013Latka — Sufio revenue estimate ($1.6M 2024, $736K 2023, $0 raised)Sufio — pricing plans ($7-129/mo)Sufio — PEPPOL e-invoicing for Belgian stores (Dec 2025)Norbert Ordog — founder/CEO, LinkedIn
Revenue ($1.6M 2024, $736K 2023) is a Latka third-party ESTIMATE, not first-party or audited — Latka is known for accuracy misses, so treat it as directional. Sufio itself confirms only that it is bootstrapped with $0 outside funding. The "7,550+ merchants" figure is Sufio's own marketing (installs across 100+ countries); Latka lists about 3,000 paying customers — different denominators. Founding: the app launched on Shopify in July 2013; the company is commonly dated to 2014. No dramatic pivot — Sufio won on patience and riding successive EU mandates (VAT, then PEPPOL/ZUGFeRD). I dropped an unverified claim linking the founder to Slido. The regulation-as-moat is real and current: Belgium made B2B e-invoicing mandatory from Jan 2026. We never score you.