TaskRay
👤 Blakely Graham, Eric Wu & Mike Tetlow (Salesforce implementation insiders who lived the gap between closing a deal and getting the customer live, then built the fix.)🌐 siteLinkedIn
A Salesforce AppExchange app that dropped project management to become customer onboarding, and hit $10M ARR.
Will it work? · our read
Focus won. But the ceiling is Salesforce's to set. A niche inside one platform caps out; $10M bootstrapped over a decade is a fine result, not hypergrowth.
01How the money moves
Install free from Salesforce AppExchange
→
Run onboarding projects inside your CRM
→
Pay per-seat SaaS, up to six-figure deals
02The numbers
$10M ARRStatedfounder-stated, 2021 exit
2021
the sentence on the page
company stayed profitable from the beginning, grew to roughly 40 employees, and eventually reached nearly $10M ARR. A major turning point came when the team repositioned around “customer onboarding”…
About $10M ARR reached on zero outside funding with roughly 40 staff. Practical Founders
About $10M ARR at its 2021 exit — bootstrapped and profitable on $0 raised.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Practical Founders podcast — Blakely Graham on TaskRay: about $10M ARR, 40 staff, 2021 exitPractical Founders — Lessons from a $10M ARR bootstrapped journey (TaskRay)Mergr — Plexus Capital acquires TaskRay (2021)Crunchbase — TaskRay: founded 2010, $0 raised (bootstrapped)TaskRay — About (Salesforce-native onboarding, AppExchange)
Revenue is founder-stated on the Practical Founders podcast: "nearly $10M ARR" with "roughly 40 employees" at the 2021 exit — approximate, first-party, not audited (private company). Founding year (2010), the three co-founders, and the 2021 Plexus Capital / search-fund acquisition come from Crunchbase, TaskRay, and Mergr. The repositioning-to-onboarding story is documented by the founder; the claim that AppExchange distribution mattered more than the rename is our read, tagged [our read]. We never score you.